# Nate Amarose > Product & Brand Design Location: San Francisco, California, United States Profile: https://flows.cv/nateamarose https://nateamarose.com — A product designer and creative leader in Palo Alto, California who is an opportunist among the constraints. Compulsive listener who crafts emotional experience into products. Intolerant to the mundane. Drove design as we scaled from Series B to Unicorn at Plume. ## Work Experience ### Head of Design @ Cognichip Jan 2025 – Present | Redwood City, California, United States AI-driven semiconductor design ### Owner, Creative Director @ FND Agency Jan 2024 – Present | Truckee, CA Product and brand design consulting and services in Tech, AI, Finance, and Robotics. ### Head of Design @ Plume Design, Inc Jan 2016 – Jan 2024 | Palo Alto, CA Led team of 9 designers, multiple freelancers, and 3 agencies to foster a collaborative environment, with inspired culture. Consistently navigated the winds and stormy waters of stakeholder requests across the organization during rapid scale from Series B to Unicorn valuation. Embraced, crafted, implemented modular design systems with vigor. Developed modular and scalable design systems for 4 product suites, including web & mobile, that increased quality and speed among rapid company scale. Fostered design-thinking across the organization, crafted tailored processes per team, drove consistent North Star focus between product and marketing teams, and crafted the design language that pervades the organization. Designed 4.8 star-rated Mobile App with inspiring, emotionally-driven UXUI that simplified consumer WiFi with public accolades for design innovation. Managed multiple design suites across B2B and B2C, with atomic design systems, embracing stakeholder inputs inclusively, and driving forward progress that captured Tier 1 CSP revenue. ### Head of Brand @ Plume Design, Inc Jan 2018 – Jan 2021 | Palo Alto, California, United States Led the rebranding of Plume to elevate a cohesive visual identity. It was tailored to disparate audiences with unique but cohesive creative patterns — all speaking to our core brand promises and personality, and to drive B2B/B2C brand relationships equally. Served not only in team with Product and Marketing, but as a bridge between them directly. Consistently created product experiences that interact with brand and product touch-points. Engaged 8+ design agencies over the years, selecting partners that best elevated our vision, and invested in these agency relationships. Scaled the brand across the full spectrum of marketing vehicles including social, website, events, print, media adverts, and especially emails — introduced our "best email system ever" that improved layout efficiency and consistency to facilitate rapid email production. ### Principal Product Designer @ Plume Design, Inc Jan 2016 – Jan 2018 | Palo Alto, California, United States Designed net-new applications from the ground-up to become 4 product suites tailored to residential consumers, small businesses, ISP executives, and corporate marketers. Personally created every pixel of the Android mobile app, and partnered on implementation with developers — achieving a 4.8-star rating at Play Store. Engineered atomic design systems from the ground up for each product suite, featuring a minimal set of modular components, 8-point grid-based UI, and functional language for color and font styles. Partnered with the all Development Managers to optimize development workflows, negotiate implementation details, and increase impact of design solutions. ### Head of Design | Agency Portfolio @ Blue Otter [Otterly Different] Jan 2012 – Jan 2016 | Mountain View, CA Software Design & Development projects for UCSF, G-Technologies, General Mills, and many startups in the Bay Area including "Boxbee" who won 1st place at the Launch.co competition in 2013. Our team worked on many simultaneous projects and was often composed of a mix of employees and contractors. Balancing many moving parts with shifting resources was the norm. - Recruiting talent - Driving business - Driving design solutions for client or internal projects - Pitching methodology to clients - Educating teams for data-driven design A normal day to include: User Experience & User Interface Design, strategic planning of company operations, management of project portfolio, directing staff of 12 internal employees, dozens of contractors, and a few partnering companies to deliver beautiful software designs -- researched, tested, developed, and pushed to market with incredible frequency. ### Brand, Product, UX/UI Design @ Calder Design San Francisco Jan 2011 – Jan 2012 | San Francisco Small team of designers working for clients that span: - Web Design - Marketing Strategy - Communications/Operations (getting things done) - Design & Process Consulting - Event Promotion - Guerrilla Marketing. ### Multimedia Design Manager @ IPS Learning Jan 2009 – Jan 2011 | San Mateo, CA Managed all design functions for the company including learning software, company website, printed collateral, and even managing laser-focused marketing campaigns with direct ROI tracking. ### Marketing Manager & Designer @ RCM Technologies (formerly PSG) Jan 2008 – Jan 2009 Enterprise Project Mangement (EPM) Marketing Manager ### Marketing Manager & Designer @ Abacus Solutions Jan 2006 – Jan 2008 | Marietta, GA ### Marketing Manager & Designer @ Colorgraphic Communications Jan 2005 – Jan 2006 | Atlanta, GA Colorgraphic was a provider of computer hardware that enabled users to have multiple screens from their desktop (popular for emergency call centers, and infrastructure management) I managed all marketing campaigns including print & web advertising. Was sole designer for all company branding. ## Education ### DUAL BBA in Management & Marketing Georgia State University - J. Mack Robinson College of Business ### Advanced Project Management in Advanced Project Management Stanford Center for Professional Development ### Professional Development in Graphic Design Art Institute of Atlanta ## Contact & Social - LinkedIn: https://linkedin.com/in/nateamarose --- Source: https://flows.cv/nateamarose JSON Resume: https://flows.cv/nateamarose/resume.json Last updated: 2026-04-13