Swirl Agency: Collaborated with Sprint team to concept, storyboard, design and animate creatives for in-store kiosks, tv screens

Orrbitt, Eventbrite, Room214, Giving Tree Realty, Invision: built various motion graphic videos

Inviacom, Jansen Strawn: refreshed branding collateral, print brochures

USVI branding and marketing design

COIN white-label banking app UI/brand design

.ORG website design

Spearheaded development and execution of brand creative strategies and tactics, established guidelines and standards

• Built a robust, cohesive cross-channel design system with a focus on prioritizing the needs of the user

• Ran collaborative design sprints with brand, product, and research teams to explore and pressure test rebrand visuals

Managed rebranding strategy, design, and content of Digit + Oportun web properties

• Designed a dynamic system of modules that served as the foundation for 50+ pages, including home, product, and landing pages

• Initiated testing plans and created alternate creatives for the hero layouts, home page tab section, and navigation design

Directed the creative team. Owned all brand and marketing content:

• Concept, development, and execution of 2020 Brand Book and Visual-ID including graphic treatments, imagery, tone of voice, messaging guidance; overall 2% increase in ROAS

• Rebuilt email journeys into a cohesive, modular system to enhance brand awareness and recognition; 10% improved engagement, 20% increase in GMS

• Directed both internal and external partners to strategize, conceptualize and execute creative initiatives

• Hired and managed small team to assist with creative/messaging refresh