# Nate Londa > Creative Director | Art Director | Senior Brand Designer | In-house & Agency Location: San Francisco, California, United States Profile: https://flows.cv/natelonda Seasoned, multidisciplinary art director, creative director, lead brand designer, and strategic thinker with expertise in brand marketing, creative problem solving, templated systems, and automation. Keen eye for innovative design solutions and a strategic approach to brand storytelling. Bachelor’s (BFA) from SCAD. HIGHLIGHTS Abbott • Led successful rebrand, retooling of email marketing, and design / launch of weekly newsletter that has substantially increased Abbott’s Lingo user engagement. Digit + Oportun • Headed acclaimed web asset redesign – cohesive, modular design that united 50+ pages and delivered 500+% increase in app signups in 1st month. Agencies • CVS Innovation Center – Built series of videos and animations, creating immersive experience for clients on CVS initiatives – won 99+% positive feedback. • COIN app execution: Built high-performance white label banking mobile app credited with providing “an unparalleled perspective into one’s finances”. • Collaborated on high-profile projects with clients including Sprint and Eventbrite. StubHub • Fast-tracked through 3 roles at this subsidiary of a global e-commerce platform. • Led Performance Marketing initiative – design, color, typography, iconography, imagery, brand thread explorations, A/B and pressure testing – that drove 3.4X increase in CTR / 2.5X increase in ROAS. • Designed automated performance marketing system that created major creative efficiencies and supported above response rate increase. • Led design of unique experiential marketing for Lollapalooza festival activation: Physical space design supported with marketing collateral that captured 4,000+ unique visits in 4 days. ## Work Experience ### Senior Brand Designer @ Abbott Jan 2023 – Present | San Francisco Bay Area ### Freelance Designer @ Freelance Designer Jan 2011 – Present | Freelance Swirl Agency: Collaborated with Sprint team to concept, storyboard, design and animate creatives for in-store kiosks, tv screens Orrbitt, Eventbrite, Room214, Giving Tree Realty, Invision: built various motion graphic videos Inviacom, Jansen Strawn: refreshed branding collateral, print brochures ### Brand Designer, UI Designer @ Matic Digital Jan 2023 – Jan 2023 USVI branding and marketing design COIN white-label banking app UI/brand design .ORG website design ### Lead Brand Designer @ Digit Jan 2022 – Jan 2023 | San Francisco, California, United States Spearheaded development and execution of brand creative strategies and tactics, established guidelines and standards - Built a robust, cohesive cross-channel design system with a focus on prioritizing the needs of the user - Ran collaborative design sprints with brand, product, and research teams to explore and pressure test rebrand visuals Managed rebranding strategy, design, and content of Digit + Oportun web properties - Designed a dynamic system of modules that served as the foundation for 50+ pages, including home, product, and landing pages - Initiated testing plans and created alternate creatives for the hero layouts, home page tab section, and navigation design ### Head of Creative @ StubHub Jan 2020 – Jan 2022 | San Francisco Bay Area Directed the creative team. Owned all brand and marketing content: - Concept, development, and execution of 2020 Brand Book and Visual-ID including graphic treatments, imagery, tone of voice, messaging guidance; overall 2% increase in ROAS - Rebuilt email journeys into a cohesive, modular system to enhance brand awareness and recognition; 10% improved engagement, 20% increase in GMS - Directed both internal and external partners to strategize, conceptualize and execute creative initiatives - Hired and managed small team to assist with creative/messaging refresh ### Senior Brand Designer @ StubHub Jan 2019 – Jan 2020 | San Francisco Bay Area Managed brand + growth marketing creative with a focus in Paid Social automation systems, Google Display Ads, and app marketing - Co-lead the transition of our performance program from one-off, manually built ads to fully dynamic, automated template system resulting in 3.4x increase in CTR, 2.5x increase in ROAS; major efficiency and bandwidth improvements for the creative team - Developed A/B testing experiments through imagery, layout, social trends, messaging - Assisted in 2019 MLB campaign; 16 videos that ran across a variety of digital channels - Managed two direct reports ### Motion & Graphic Brand Designer @ StubHub Jan 2017 – Jan 2019 | San Francisco Bay Area Enhanced motion, video, and design capabilities of the marketing team - Assisted stakeholders on expansion into new channels - Established and executed three new brand + visual identities - Led experiential design and marketing creatives for Lollapalooza onsite activation ### Freelance Designer/Animator @ Swirl Jan 2017 – Jan 2017 | San Francisco Bay Area Worked with the Sprint team to concept, storyboard, design and animate creatives for in-store kiosks and screens ### Art Director @ Fusion Brand Experiences Jan 2015 – Jan 2017 Lead designer and animator, storyboarding, creative visual direction, asset + graphic development Projects: CVS Pharmacy Innovation Center videos + designs, FMC investor meeting + HQ creatives, The Institutes educational videos ### Freelance Graphic Designer @ Mouse and Man Jan 2013 – Jan 2015 | Freelance I created a multitude of graphics for Mouse and Man and their clients, including logos, business cards, brochures, posters, social media assets, etc. ### Motion Graphics Designer @ Uppercut Studios Jan 2011 – Jan 2014 Motion design; animation; vfx; storyboarding; creative direction ### Design Intern @ Digital Kitchen Jan 2010 – Jan 2010 -Worked along side creatives, directors, and producers. -Brainstormed, boarded, designed, and animated for multiple projects -Received first hand experience of the motion graphics professional world ## Education ### B.F.A. in Motion Median Design; Minor: Graphic Design Savannah College of Art and Design ## Contact & Social - LinkedIn: https://linkedin.com/in/natelonda - Portfolio: https://natelonda.com --- Source: https://flows.cv/natelonda JSON Resume: https://flows.cv/natelonda/resume.json Last updated: 2026-04-13