# Nate Lyman > CTO at #paid Location: San Francisco Bay Area, United States Profile: https://flows.cv/natelyman I build teams, systems, and products that scale. I love solving hard business problems through technology. My career spans engineering and product leadership across mobile, e-commerce, creator platforms, and large-scale marketplaces. I’ve led organizations through rapid growth, rebuilt platforms, and shipped capabilities that became structural advantages for the business. What drives me is creating clarity, unlocking speed, and helping teams do the best work of their careers. I’m at my best when: • the mission is ambitious, • the technology is core to the business, and • the path forward requires equal parts vision, execution, and accountability. Domains I’ve built in: Mobile (iOS, Android, Web), large-scale backend systems & APIs, cloud infrastructure (AWS/GCP), marketplaces, commerce, internal tools, and marketing technology. 14 patents issued across mobile and commerce. Technical Strengths: Mobile (iOS, Swift, Objective-C, React Native), Distributed Systems, Python, Java, SQL/NoSQL, modern vector DBs, and LLM/RAG systems (OpenAI, Gemini, Llama, Mistral). Deep experience with AWS, Docker, Kubernetes, CI/CD, and high-scale cloud architecture. What I care about: Building enduring businesses. Creating leverage through platform and data. Cultivating teams with agency and clarity. Building products that directly drive business outcomes. ## Work Experience ### Chief Technology Officer @ #paid Jan 2026 – Present | San Francisco Bay Area ### Chief Technology Officer @ Songfinch Jan 2023 – Jan 2025 | Chicago, IL Songfinch is a creator marketplace where independent artists earn meaningful income making personalized songs. More than 400,000 songs delivered and $35M+ paid to artists. The mission is to amplify human creativity and create real one-to-one fan connections. Key Impacts: • Rebuilt the artist–fan collaboration flow to increase clarity, speed, and creative alignment • Launched a new post-purchase experience that significantly increased sharing and engagement • Increased conversion with a video-driven artist feed and a simplified storytelling path for customers • Delivered a full video pipeline that expanded how artists create and how customers experience their songs • Shipped new artist tools that improved workflow, fan engagement, and monetization • Meaningfully increased monetization per song across add-ons, flow improvements, and merchandising • Launched a marketing data lake to unify performance, behavioral, and transactional data to drive marketing efficiency. AI and Creative Tech: • Built the Instant Song platform using modern ML, voice models, and creative-enhancement workflows • Applied RAG (Qdrant, Chroma) and models from OpenAI, Meta, and Anthropic to scale quality and speed • Introduced tools like Whisper, SVC, and RVC to support artist creativity while keeping humans central • Added Lyric Video generation capabilities that enhance every song we deliver Engineering Acceleration: • Adopted Claude Code, Cursor, and GitHub Copilot to drive higher velocity and code quality • Streamlined product->engineering workflows to focus on high-leverage, mission-critical work • Strengthened platform foundation to support new product lines and higher marketplace throughput Songfinch is shaping a future where artists can build fans, earn a living, and create unforgettable moments at scale. https://www.inc.com/magazine/202309/rebecca-deczynski/whats-a-custom-music-platform-anyway-chicago-startup-songfinch-has-36-million-answer.html ### Engineering @ Meta Jan 2020 – Jan 2023 | Menlo Park, California, United States Supported Product Engineering teams in the Facebook App. Built new features and partnered with Machine Learning/Retrieval teams to improve personalization and engagement for Facebook Dating. Worked with Product Infrastructure teams to improve App Health and Productivity. ### VP, Product & Design @ Fanatics, Inc. Jan 2019 – Jan 2020 | San Francisco Bay Area Led Product and Design for Fanatics’ $3.4B global commerce business, spanning North American e-commerce, Fanatics Brands, Strategic Retail, and International. Fanatics pioneered Vertical Commerce (v-commerce): an end-to-end model that designs, manufactures, and distributes exclusive merchandise. Our organization partnered with engineering to build the product capabilities that powered this model, enabling real-time responsiveness to fan demand and delivering differentiated products that couldn’t be commoditized. This platform became the engine behind major industry partnerships, including the NFL and Nike deal where Fanatics began designing, manufacturing, and distributing all Nike fan gear sold at retail. Our work accelerated Fanatics’ ability to deliver timely, high-quality merchandise across all channels and expand globally with stronger structural advantages. ### VP, Engineering @ Fanatics, Inc. Jan 2018 – Jan 2019 | San Francisco Bay Area 5 year Supply Chain Strategy Mobile App & SDK Engineering & Product team in San Mateo CA Mobile API Team in Boulder CO Retail Kiosk Team in San Mateo CA/Boulder CO ### VP Engineering @ Fanatics, Inc. Jan 2017 – Jan 2018 | San Francisco Bay Area Led Integration of Majestic Athletic acquisition into Fanatics. Mobile App & SDK Engineering & Product team in San Mateo CA Mobile API Team in Boulder CO Fanatics Brands Engineering team in Boulder CO Fanatics Brands Manufacturing team in Jacksonville FL, Louisville KY Fanatics Brands (Majestic) Systems in Tampa FL, Martinsburg VA, Easton PA Lead the technical integration of the Majestic Athletic acquisition. A divestiture out of VF Corp. Built out plan for 35 system migrations spanning SaaS products, On Premise Systems, Cloud hosted systems, Mainframe systems and assisted with end-user migration. Oversaw budget, resource planning, vendor negotiation and requirements. Fanatics Branded is our company’s apparel brand. It’s growing rapidly and in 2017 has expanded into wholesale with the acquisition of Majestic Athletic and the launch of our NHL Breakaway & NBA Fast Break Jerseys. Our team leads the technology team for the Fanatics Branded business unit and the application integration with Majestic Athletic. Our systems span from customer experiences, supply chain, warehouses and manufacturing. Our team also has the mobile App and SDK team which has 5 apps on iOS/Android and our SDK is live with over 15 leagues and teams. ### Senior Director, Vertical Engineering @ Fanatics, Inc. Jan 2017 – Jan 2017 | San Francisco Bay Area Lead our wholesale technology launch and integration of Majestic Athletic as part of acquisition from VF Corp. Continued to own Mobile Product & Engineering teams growing revenue 24% YoY and on-boarding 20 new partners on our SDK. Mobile App & SDK Engineering & Product team in San Mateo CA Fanatics Branded Engineering team in Boulder CO Fanatics Branded Manufacturing team in Jacksonville FL Fanatics Branded (Majestic) Tech in Tampa FL ### Sr Director, Mobile & Labs Engineering @ Fanatics, Inc. Jan 2015 – Jan 2017 Created front-end engineering team to build experiences for the Fanatics Brands apparel segment. Lead the Cloud Engineering team as part of the new e-Commerce Platform designed and architected to run on AWS. Delivered our first partner integration with the Fanatics Mobile SDK. ### Director, Mobile & Labs Engineering @ Fanatics, Inc. Jan 2014 – Jan 2015 | San Francisco Joined Fanatics to lead Mobile Engineering across web, iOS and Android. Rapidly hired iOS and Android engineering teams and elevated role of the Boulder Mobile Engineering office. Delivered our cloud-based Product Feeds platform (Moneyball) that is still in use today. ### Head of Technology - Retail Innovation @ eBay Inc Jan 2014 – Jan 2014 | San Jose, CA Built hardware/software solutions to transform the retail shopping experience. Rebecca Minkoff - Connected Store - http://www.fastcompany.com/3035229/the-smart-dressing-room-experiment-how-irl-shopping-is-getting-less-private-but-more-persona Simon - Connected Mall ### Engineering Manager - RedLaser @ eBay Inc Jan 2010 – Jan 2014 | san jose, ca 30M+ Downloads on iOS and Android, 100M+ Users of the RedLaser Barcode Scanning SDK Featured on countless network TV shows, National Press and an Apple Commercial Delivered a patented Geo-Fencing Platform for Retail Marketing & Analytics Integrated Buy Online Pickup in Store, Deals, Loyalty and In-Store Mapping Ported initial iOS version acquired by eBay to Android in 6 weeks ### Lead Engineer - Natural Search - Advertising Technology Solutions @ eBay Inc Jan 2009 – Jan 2010 Lead development of our Natural Search, Competitive Intelligence, and Online Comparison Shopping Feeds Platform Launched Deal Finder - a programatic experience that highlighted where eBay had a price advantage over Amazon, and many other retailers. Started as Skunkworks project leveraging core technology pieces built for Internet Marketing and launched on the eBay homepage and Daily Deals experience. Delivered Triton for Natural Search, Re-write of our Feeds Platform, eCommerce Scraping Platform (Lumberjack) ### Senior Software Engineer - Internet Marketing Solutions @ eBay Inc Jan 2008 – Jan 2009 Joined the Triton team at eBay to expand eBay’s world-class Internet Marketing automation to Product Feeds - Powering Online Comparison Shopping, SEO, Google Product Listing Ads and more Launched Version 1 and rapidly scaled the platform horizontally as we added partners and geographies Developed a product classification algorithm to take eBay Unstructured Item Data and classify them into third party product catalogs Took a struggling Competitive Intelligence Platform (Scraper) and got it in production in under 3 weeks leveraging our existing IMS platforms and infrastructure to rapidly scale the capability ### Freelance @ Nate Lyman Consulting Jan 2003 – Jan 2014 | San Francisco, Chicago Mobile App Development, Web Development, Data Analysis and Product Management freelance projects. ### Technical Advisor @ Trunk Club Jan 2012 – Jan 2013 Provided technology advice to the Executive Team on mobile apps, analytics, architecture and personalization. ### IT Manager @ 143 Management Services, Inc. Jan 2002 – Jan 2008 Managed all Technology for a Cell Phone Retailer with 40+ stores in the Midwest. Worked this position full time while going to Drake University. ### VP of Engineering @ Social Music / Devil Dog Music Jan 2006 – Jan 2007 Led development team for an online Music Startup. ## Education ### BS in Business Administration: Management Information Systems and Marketing Drake University ## Contact & Social - LinkedIn: https://linkedin.com/in/natelyman - Website: http://natelyman.com/?utm_source=linkedin&utm_medium=profile&utm_campaign=LinkedIn+Profile - Website: https://github.com/natelyman --- Source: https://flows.cv/natelyman JSON Resume: https://flows.cv/natelyman/resume.json Last updated: 2026-04-05