AI-powered talent acquisition platform leveraging LLMs and predictive analytics to automate candidate sourcing and matching for high-growth tech teams.

• STRATEGIC PRODUCT VISION:

Serving as a fractional lead guiding the post-MVP evolution of the platform, overseeing product vision, AI interaction strategy, and scalable UI systems.

• AI & CONVERSATIONAL DESIGN:

Refining conversational workflows and interaction patterns for recruiter and candidate experiences, including prompt strategies, personas, and state modeling to improve task clarity.

• BRAND & VISUAL IDENTITY:

Leading a comprehensive brand refresh, including the redesign of the logo and core mark to align the visual identity with the product’s AI-driven evolution.

• FULL-SPECTRUM CREATIVE EXECUTION:

Redesigning exterior and interior web pages; developing high-conversion landing pages, email templates, and presentation decks, while creating custom illustrations to establish brand identity.

• PERFORMANCE & METRICS:

Refining AI interaction models to reduce user friction, resulting in increased candidate completion rates and improved web usability.

• DATA VISUALIZATION:

Redesigning recruiter dashboards with actionable pipeline indicators and visual summaries to surface critical insights from complex data sets.

• CROSS-FUNCTIONAL ALIGNMENT:

Creating product ecosystem diagrams, logic flows, and visual architecture models to align engineering, marketing, and founding teams.

• SCALABLE CRAFT:

Building and evolving foundational Figma component libraries and visual frameworks to ensure a cohesive and scalable interface across the entire platform.

• STRATEGIC AUTONOMY:

Operating independently in a high-ambiguity environment, partnering directly with founders to influence product direction and validate decisions.

An enterprise fintech SaaS platform specializing in financial data orchestration and payment integration for community banks and financial institutions.

• FIRST DESIGN HIRE & FULL-SPECTRUM OWNERSHIP:

Served as the only designer within the company, owning the end-to-end strategy, UX/UI execution, and brand identity across the entire multi-product cloud suite.

• PORTX DESIGN SYSTEM (PDS):

Built the company’s first design system from zero, establishing a scalable visual language and Figma component library used to unify the entire product ecosystem.

• PRODUCT STRATEGY & MVP LAUNCH:

Led Integration Manager and Payment Manager from initial concept to successful MVP launch, defining interaction models and IA for complex financial data pipelines.

• PATTERN IDENTIFICATION & GROUNDWORK:

Laid the foundational UX architecture and design patterns for Data Manager, identifying reusable interaction models to accelerate the development of future product modules.

• DATA VISUALIZATION:

Designed high-density dashboards and system architecture visuals to clarify technical infrastructure and integration workflows for B2B users.

• BEHAVIORAL OPTIMIZATION:

Developed conversational UX patterns for "QuickNotes," streamlining internal workflows and resulting in a documented time-savings of 4–6 hours per week.

• CROSS-FUNCTIONAL LEADERSHIP:

Acted as the primary design partner to Founders and Engineering leads, translating technical constraints and user research into actionable product roadmaps.

• STRATEGIC AUTONOMY:

Managed all design operations independently in a high-ambiguity environment, delivering WCAG-compliant components without external design support.

One of the largest commercial banks in the U.S., providing a wide range of financial services, including consumer banking, lending, and enterprise credit systems.

• LENDING EXPERIENCE ARCHITECTURE:

Led the UX strategy and information architecture (XA) for high-visibility enterprise credit card application flows, optimizing the end-to-end journey from discovery to submission.

• DATA-DRIVEN PERFORMANCE:

Spearheaded the redesign of lending workflows that successfully reduced application abandonment by an estimated 15–20% through iterative testing and research synthesis.

• PLATFORM THINKING & SCALABILITY:

Engineered responsive layouts and interface patterns for the U.S. Bank's React Cloud Apply platform, ensuring a consistent and accessible experience across the broader enterprise product suite.

• ENTERPRISE CRAFT & ACCESSIBILITY:

Delivered WCAG-compliant design systems and high-fidelity interaction patterns for data-dense interfaces used by internal analysts and credit teams.

• STRATEGIC RATIONALE & ALIGNMENT:

Partnered with dedicated research and accessibility specialists to translate stakeholder requirements and user feedback into clear design rationale and validated product decisions.

A global technology leader building social platforms and community-building tools — including Facebook, Instagram, Messenger, and WhatsApp — to connect billions of users.

• STRATEGIC CROSS-FUNCTIONAL DEPLOYMENT:

Initially embedded within Platforms Marketing, and eventually deployed across multiple specialized divisions — including F8, Health Partnerships, Community Partnerships, and Spark AR — to implement and scale visual systems and drive brand awareness through cohesive, cross-platform storytelling.

• CROSS-FUNCTIONAL DEPLOYMENT:

Effectively "embedded" as a lead creative partner across multiple specialized divisions—including F8, Health Partnerships, Community, and Spark AR—to drive cohesive visual storytelling.

• DEVELOPER ECOSYSTEM (F8):

Partnered with the "F8: Hackathon" event team to design visual systems and templates that supported Facebook’s premier developer conference and global hackathon initiatives.

• EMERGING TECH & AR (Spark AR):

Collaborated with the Spark AR team to create product storytelling assets for augmented reality (AR) initiatives, exploring design paradigms for immersive technology and developer tools.

• EXECUTIVE-LEVEL STORYTELLING:

Led the design of high-impact presentation decks for the Health Partnerships team, translating complex strategic roadmaps into polished narratives for senior leadership.

• SCALABLE VISUAL SYSTEMS:

Designed and implemented reusable template libraries used across global product marketing teams, improving production efficiency by 25–30%.

• DATA VISUALIZATION:

Created sophisticated visualizations for ad platforms and community partnerships, making complex product metrics legible for diverse global audiences.

A cloud-native, AI-powered automation platform focused on customer experience (CX) and conversational automation for highly regulated enterprise B2B sectors.

• CONVERSATIONAL AI & UX STRATEGY:

Refined end-to-end UI/UX workflows for a post-MVP AI chatbot platform, focusing on streamlining conversational patterns and state modeling to improve task completion for enterprise users.

• EXECUTIVE STORYTELLING & STRATEGY:

Partnered directly with the CEO to design high-stakes presentation decks that visualized the company’s product vision and market positioning for investors and key stakeholders.

• SYSTEMIC WEB REDESIGN:

Collaborated with the VP of Marketing to redesign core web pages, establishing a scalable template system and visual language that ensured brand-product coherence across all digital touchpoints.

• GROWTH & CONVERSION:

Designed high-performance landing pages to drive lead generation and customer acquisition, applying behavioral design principles to simplify the value proposition of complex AI services.

• SYSTEMIC USABILITY REFINEMENT:

Improved product clarity and consistency by identifying friction points in complex B2B automation workflows, ensuring the platform remained intuitive during rapid growth.

• STRATEGIC AUTONOMY:

Operated as an independent consultant in a high-velocity environment, translating high-level business goals into polished, production-ready design solutions without internal design oversight.