# Nathalie Yan > :) Location: San Francisco Bay Area, United States Profile: https://flows.cv/nathalie ## Work Experience ### Sr. People Operations Manager @ KiwiCo, Inc. Jan 2019 – Jan 2023 | Mountain View, California ### Product Designer @ KiwiCo, Inc. Jan 2017 – Jan 2019 | San Francisco Bay Area ### Sr. Manager, Merchandising Tiny Prints Baby/Kids @ Shutterfly Inc. Jan 2015 – Jan 2016 | Santa Clara, California • Worked closely with GM, PMs and external vendors to conceptualize road map ideas. • Managed design strategy and art direction for two of Tiny Prints' largest occasions, Baby and Graduation • Reinvigorated the Baby and Graduation occasions with updated styles and offerings which resulted in increased traffic and revenue • Developed annual merchandising product release calendar based on sales and trend analysis • Collaborated with cross functional teams to curate and approve final assets used for print and web marketing collateral ### Manager, Merchandising - Partnership @ Shutterfly Inc. Jan 2014 – Jan 2015 | Santa Clara, CA • Spearhead all exclusive partnership based stationery collections to drive awareness and build brand equity for Tiny Prints and Wedding Paper Divas. In 2014 I launched 24 exclusive collections with top tier brands such as Marchesa, BHLDN, Claire Pettibone, The Knot, Southern Living Magazine, Calypso St. Barth, Disney, Pottery Barn Kids, Baby2Baby, PopSugar, Whitney Port and Mindy Weiss, generating over 1M in sales • Maintain strong relationships with PR, PR Marketing, Creative and the Business Development teams to ensure all merchandising, marketing and business strategies are in alignment • Manage all aspects of design collections; including relationship management with the partner creative teams, design and publishing assets for launch on site ### Manager, Merchandising - Treat @ Shutterfly Inc. Jan 2011 – Jan 2014 | Sunnyvale, CA • Product Development – Merchandising lead responsible for launching new greeting card business Treat, managed launch calendar and road map asks from cross functional teams, launched new product categories such as home décor and gifts to increase AOS • Strategy - Managed design and assortment strategy for one to one greeting cards business, analyzed sales and customer behavior to improve conversion, identify areas of risk and opportunity and how to address, organized ABN filters for better site optimization • Art Direction – Oversaw team of three internal designers that contributed to 65% of the overall design assortment on site, worked with copy on building new concepts and ideas for the team, provided mentorship and guidance • Cross-functional Leadership – Provided metrics and analysis in monthly dashboards to help guide strategic business decisions to drive higher revenue and order growth, Partnered with PR, Marketing and Creative teams to help develop marketing plans and reinforce merchandising priorities ### Merchandising Design Manager @ Tiny Prints Jan 2009 – Jan 2011 | Sunnyvale, CA • Product Development – Successfully launched Studio Basics, Tiny Print’s first value line to drive increased revenue and appeal to new customer base. Sourced designers and created product requirements for design and merchandising. • Project Management – Managed multiple categories (Tiny Prints Corporate, Corporate Holiday, partnership with Tea Collection) to drive growth through assortment planning, vendor management and site merchandising • Design and Communication – Collaborated with 60+ external designers across multiple categories, produced inspiration briefs to optimize breadth of designs, provided feedback for design submissions based on industry trends and order metrics, worked closely with content team to publish products on site. ### Supervisor, Production Design Team @ Tiny Prints Jan 2007 – Jan 2009 | Mountain View, CA • Labor and Planning – Managed 12 direct reports and was responsible for hiring and training 50+ seasonal employees to process peak season order volume, monitored order flow and team output to meet daily goals • Project Management – Facilitated team projects and training, created process improvements to streamline efficiency, collaborated cross functionally to plan and execute new tools, resulting in increased productivity and accurate reporting • Design – Collaborated with Merchandising team to conceptualize and design for exclusive stationery collections for Sanrio, Nickelodeon and GAP. Established workshops for local designers to visit the campus and speak to the team ### Production Designer @ Tiny Prints Jan 2006 – Jan 2007 | Mountain View, CA • Order Processing – Retouched customer photos in Photoshop for optimal print quality and edited text and photo layouts on custom Illustrator templates to ensure customers are receiving the brand’s signature white glove service • Quality Assurance – Maintained process documents and policies to ensure we adhered to the highest standards for industry stationery etiquette • Customer Support – Interacted daily with customers on the phone and email to ensure customer inquiries were resolved timely and efficiently ## Education ### BS in Design with Graphics Emphasis University of California, Davis ### AA with Professional Designation in Visual Communications FIDM ## Contact & Social - LinkedIn: https://linkedin.com/in/nathalieyan - Portfolio: http://www.tinyprints.com - Portfolio: http://corporate.tinyprints.com - Portfolio: http://www.weddingpaperdivas.com --- Source: https://flows.cv/nathalie JSON Resume: https://flows.cv/nathalie/resume.json Last updated: 2026-04-13