# Nathaly Cifuentes franco

> Visual & Product Designer | UI/UX Specialist | Digital Artist, Fashion Creative & Illustrator

Location: Berkeley, California, United States
Profile: https://flows.cv/nathaly

✦☆ I’m a Digital Designer, illustrator, and fashion-forward creative, bridging strategic UX thinking with powerful visual storytelling, crafting immersive, high-impact experiences that captivate and connect.
My passion for design goes beyond trends; I focus on creating intuitive and engaging experiences that make sense, evoke emotion, and reflect the core of a brand.☆✦

✦☆ With a strong foundation in visual design, I approach problem-solving through a balance of creative direction and strategic thinking. I specialize in developing user flows, wireframes, design systems, and brand-aligned graphics that enhance usability and visual consistency. My expertise spans UI/UX, graphic design, and concept development, translating abstract ideas into cohesive, scalable, and user-centered solutions across digital and visual platforms, bringing a unique creative voice to digital problem-solving. From seamless interfaces to conceptual illustrations, I design with creative depth, curated visual expression, and a distinct sensibility that turns functionality into experience.☆✦

 What I do:
✧ UI/UX Design
→ Intuitive, responsive, and user-centered digital experiences.

✧Visual & Graphic Design
→ Sophisticated branding, layout systems, and content that speaks clearly and beautifully.

✧ Illustration & Concept Art
→ Original visuals that elevate your brand’s story—whether in editorial, product, or storytelling form.

✧ Fashion-Design
→ An eye for trends, texture, and detail—shaping bold aesthetics into functional, visual identities.

✧ Tools & Expertise:
→ User Research & Experience Strategy
→ Information architecture, wireframing, prototyping, usability testing.

✧Design Tools
→ Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Procreate, MidJourney.

✧ Collaboration
→ I thrive in cross-functional teams and creative environments that value experimentation and precision.

## Work Experience
### Visual Designer @ Kai Concepts, LLC
Jan 2025 – Present | California, United States
Lead creation of visual design systems, technical
documentation, and photography for engineering and product
development projects.
✧  Design monthly reports, visual manuals, and multimedia
presentations that communicate complex concepts clearly.
✧ Capture and edit high-quality imagery and video documenting
prototypes, testing, and design processes.
✧  Collaborate with engineers and product designers to align
visual communication with technical goals.
✧ Develop layouts, infographics, and branding assets that
elevate internal and external presentations.

### Product Designer @ Kearsley, Inc.
Jan 2025 – Jan 2025 | California, United States
UX/UI Designer • Shopify E-Commerce Redesign

✧ Led the full website redesign with a focus on clarity, conversion, and brand storytelling
✧ Reimagined homepage, product pages, and navigation to enhance user experience
✧ Built modular Shopify sections and integrated trade application features
✧ Designed branded email flows and marketing assets 
✧ Streamlined e-commerce operations through QuickBooks, Klaviyo, and Zapier
✧ Maintained a cohesive luxury aesthetic across all digital touchpoints

### Product Designer @ LIFE YESSENCE ACADEMY - LIYA USA
Jan 2024 – Jan 2025 | California, United States
UX/UI Designer • Website, Admin & Branding Redesign

✧ Designed an immersive, intuitive interface that offered a unique digital experience aligned with the mindful ethos of a yoga academy
✧ Created user flows for onboarding, course access, and admin use
✧ Integrated booking and payment tools
✧ Designed high-fidelity mockups and prototypes in Figma
✧ Conducted usability testing and implemented feedback for iteration
✧ Led the full branding redesign, including logo development and visual identity
✧ Designed immersive and interactive UI elements to elevate engagement and differentiate the site from conventional wellness platforms
✧ Used animations, parallax effects, and layered visuals to craft a unique and emotionally resonant digital experience

### Assistant Fashion Designer @ De la Cueva Boutique
Jan 2021 – Jan 2023 | Bogotá, Capital District, Colombia
Assistant Fashion Designer • 

✧ Conducted trend and user research to inform collection direction and understand customer preferences
✧ Participated in concept development 
✧ Assisted in crafting visual storytelling through moodboards and lookbooks to enhance brand experience
✧ Created original print illustrations and contributed to the layout of physical and digital presentation materials
✧ Created technical illustrations and fashion flats using Adobe Illustrator
✧ Designed visual content for marketing materials, such as postcards, packaging, and in-store signage

### Intership Assistant Designer @ Natalia Gaviria Black
Jan 2019 – Jan 2019 | Los Angeles Metropolitan Area
Assistant Fashion Designer • 

✧ Created technical sketches and fashion flats using Adobe Illustrator
✧ Participated in fabric sourcing and sample coordination with local vendors
✧ Supported fittings and garment construction by prepping samples and organizing materials
✧ Assisted in styling looks for editorial shoots, lookbooks, and in-store visual displays


## Education
### Visual Media Production in Graphic Design
City College of San Francisco

### UX / UI Design Certificate in Web Page, Digital/Multimedia and Information Resources Design
UC Berkeley Extension

### Visual and Performing Arts
PI Art Center

### Intro courses in Fine and Studio Arts
Escuela de Artes Plasticas de Puerto Rico

### Bachelor's degree in Fashion/Apparel Design
Arturo Tejada Cano Escuela de Diseño y Mercadeo de Moda


## Contact & Social
- LinkedIn: https://linkedin.com/in/nathalyfrancodesign
- Portfolio: https://www.nathalyfrancodesign.com

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Source: https://flows.cv/nathaly
JSON Resume: https://flows.cv/nathaly/resume.json
Last updated: 2026-04-13