# Nathan Felt > Product Design Manager @Amazon | Leading UX Strategy & Innovation | Design Systems & User Research Expert | UX Mentor Location: Petaluma, California, United States Profile: https://flows.cv/nathanfelt Multiple years experience working on mobile and desktop platforms shaping corporate environments. A passionate life-long learner who promotes sharing knowledge and mentoring up and coming interaction designers. ## Work Experience ### Product Design Manager @ Amazon Jan 2022 – Present | San Francisco Bay Area • Led UX efforts across a portfolio of 15+ products within the World Wide Amazon Stores Finance organization, driving customer success across key financial initiatives such as planning, cost management, forecasting, and reconciliation. • Established UX mechanisms to align on customer problems, product vision, and priorities, leveraging workshops, user research, and collaborative design sessions to ensure seamless integration of customer and business goals into the product roadmap. • Established scalable UX processes and frameworks where none existed, including the introduction of tools like Figma and Heartbeat to streamline UX workflows. • Mentored junior designers through bi-monthly sessions, fostering professional development and enhancing team capabilities. • Introduced a end-to-end design processes, from strategy through execution, to deliver innovative, customer-centric solutions that scale across our diverse global teams. • Spearheaded user research initiatives across many products, conducting over 200+ interviews and usability studies, resulting in actionable insights that improved usability and satisfaction across our diverse customer personas. • Drove global adoption of design systems and guidelines by partnering with internal and external teams to create cohesive, intuitive experiences across complex product suites. • Orchestrated cross-functional collaboration between product managers, engineers, and researchers, ensuring alignment on strategic goals while delivering high-quality outcomes under tight deadlines. • Facilitated conversations with leadership for design and research investment — establishing key functions to measure the health of the customer experience overall to drive necessary changes, both quantitatively and qualitatively. • Hired and managed design team (2) ### Director Of Product Design @ Guaranteed Rate Jan 2021 – Jan 2022 | Chicago, Illinois, United States As a Hands-on Product Design Director, I was deeply involved in all aspects of the product lifecycle, from research and interaction design to service and visual design, as well as establishing the design language system. Worked closely with various business and strategy teams, product leads, and engineering leads to translate compelling business opportunities into customer-centric products that enriched the mortgage broker experience. • Hired and managed a user-centered design team (4) across the U.S. Responsible in implementing a Guaranteed Rates Product Development Lifecycle specifically tailored for wholesale. • Involved in each stage of the product design process - including research, continuous discovery, ideation, product shaping, user testing, and visual design • Engaged directly with product, engineering, and business stakeholders. Helped define project scope and roadmaps, and worked with team to deliver a full range of user experience design artifacts such as user journey, wireframe, and high-fidelity compositions for both native mobile and responsive web experiences. • Designed our unique wholesale solution within 4 months. • Assisted top executives with design strategy and direction ### Assistant Vice President Product Designer @ Wells Fargo Jan 2020 – Jan 2021 | San Francisco Bay Area • Led a team to build a digital solution in one month that allowed more than 1 million mortgage customers who were struggling due to COVID to delay payment and keep their homes. • Led the IxD community, with the focus of bringing design thinking to the organization. • Consolidated design strategy through digital transformation roadmaps, service blueprints, and creative direction for more than 20 products. • Facilitated lean systems thinking infused with human-centered design (explorative and evaluative research, OKRs, UX frameworks, advanced data visualization). ### Senior Product Designer @ Wells Fargo Jan 2018 – Jan 2020 | San Francisco Bay Area • Increased app submissions by 5% and decreased the mortgage public site bounce rate by 8% from the prior month by redesigning key home lending landing pages (mortgage loans, equity, and home loans). • Simplified the WF Homebuyer experience by 95% (18 pages) by driving business/legal to a more integrated digital experience without sacrificing customer or business needs. • Created with team, a core content and design strategy that reduced Wells Fargo Wealth Management copy by 70%. Improved the user experience by removing jargon and reducing unnecessarily complex terminology. ### Product Manager @ Wells Fargo Jan 2017 – Jan 2018 | San Francisco Bay Area • Product manager and product designer for www.wellsfargo.com mobile experience. Redesigned mobile navigation and introduced new CMS. • Other work involved defining requirements, researching potential solutions, completing contracts, guiding design, defining a measurement strategy, completing required documentation, adhering to legal policies, migrating content, creating and testing ~1,000 redirects, sunsetting previous pages, and generally guiding the project. ### Senior Interaction Designer @ Wells Fargo Jan 2016 – Jan 2017 | San Francisco Bay Area • Enabled 6 million customers to make recurring monthly payments on their home loans by working collaboratively with enterprise partners to identify key gaps and revise the design of the Wells Fargo CLG payment experience. • Increased the homepage visitation by 15% over 6 months by leading a redesign of the highest trafficked Wells Fargo site - and the backbone for all lines of business with 140 million unique visitors. Design increased customer logins by 7.8 million after only 4 months. ### Interaction Designer @ Wells Fargo Jan 2016 – Jan 2016 | San Francisco Bay Area • Increased Digital Deposits sales revenue by 19% after leading team in defining requirements, researching potential solutions, defining strategy, and designing wellsfargo.com/checking. ### Senior Interaction Designer @ Jobvite Jan 2013 – Jan 2016 | Burlingame, CA Jobvite was the leading recruiting platform for the social web where the fastest-growing companies used applicant tracking, recruiting CRM and social recruiting software solutions from Jobvite to target the right talent and build the best teams. • Worked on Agile team as the Lead UX for Hire Platform and worked on a re-design of our main ATS, Reporting, and Admin experiences. • Introduced the industry-first Smart Scheduling app within an ATS, freeing up recruiters to spend more time finding the right candidates and less time scheduling ### User Experience Engineer @ Oracle Jan 2012 – Jan 2013 | Redwood Shores, CA Worked on Primavera Global Business Unit (PGBU). Oracle Primavera was the leading Enterprise Project Portfolio Management (EPPM) solution for project-intensive industries, offering best-in-class capabilities focused on mission critical PPM requirements of industries like engineering & construction, discrete and process manufacturing, public administration, financial services and others. Oracle Primavera enabled enterprise agility, team productivity, portfolio predictability and overall project management efficiency. The result was the ability to drive down costs, minimize risk and deliver results to key stakeholders. • Lead designer on Capital Project Management rewrite. • Created a platform-wide style guide and pattern library for a rebranded experience. ### Interaction Designer @ Skire, Inc. Jan 2011 – Jan 2012 | Menlo Park Skire was the global industry leader in providing cloud-based solutions for managing capital projects and facilities across the lifecycle. Skire’s Unifier system had been used to manage over $300 billion in capital projects and over three billion square feet of facilities and real estate. From Fortune 500 companies, including five of the Fortune 10, to universities, local municipalities and small businesses, organizations of all sizes utilized their best-in-class system to improve operations, reduce costs and enhance service delivery. • Conducted user interviews, usability testing, and other research activities to deeply understand customer needs, pain points, and behaviors. • Synthesized research findings into actionable insights to inform the product design and development process. • Collaborated with product managers and engineers to translate business requirements into intuitive, user-centric designs. • Designed high-fidelity visual components, layouts, and UI elements that aligned with Sikre's design language and brand. Also assisted with the HTML/CSS during production. • Ensured design consistency and usability across various financial planning products and touchpoints. • Establishing and documenting design patterns, components, and guidelines to promote reuse and consistency. • Engaged with cross-functional partners, including product managers, engineers, analysts, and business stakeholders. • Facilitated design reviews, workshops, and presentations to align on design direction and gather feedback. ### User Experience Engineer @ IBM Jan 2010 – Jan 2011 | San Jose, CA Created Task Flow Diagrams, Wireframes, and User Personas. Conducted usability studies for a web-based content management product. Worked with Balsamiq, Photoshop and Dojo 1.5 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/nathanfelt --- Source: https://flows.cv/nathanfelt JSON Resume: https://flows.cv/nathanfelt/resume.json Last updated: 2026-04-07