• Deliver UX/UI, product design and marketing design, consulting for startups and small businesses

• Develop brand systems, websites, and scalable design assets (templates, guidelines)

• Implement marketing tools and digital strategies to drive engagement and growth

• Led product design for 'Zuberance Advocate Hubs', a B2B SaaS platform (post acquisition)

• Owned end-to-end design: research, flows, wireframes, prototyping, and QA

• Directed post-acquisition UX and platform integration with IZEA

• Collaborated with engineering (HTML/CSS) and supported Sales/CS for onboarding and adoption

• Led product design for 'Zuberance Advocate Hubs', a B2B SaaS platform

• Drove transition from agency to scalable SaaS product

• Owned end-to-end design: research, flows, wireframes, design system (~30% faster delivery), prototyping, and QA

• Collaborated with engineering (HTML/CSS) and supported Sales/CS for onboarding and adoption

• Designed and launched customer advocacy campaigns and microsites for enterprise B2B and B2C clients

• Created UX-driven marketing experiences that improved engagement and campaign performance

• Produced marketing assets across landing pages, email, and social channels

• Developed reusable templates and responsive design systems to improve efficiency and conversion rates

• Introduced modern design and collaboration tools (Sketch, InVision, Zeplin, Slack, Asana), improving team workflows

• Managed web infrastructure including domains, CMS, and company websites

• Developed brand identity and e-commerce experience for high-ticket consumer heating systems

• Designed and optimized sales website to improve UX and conversion performance

• Created marketing collateral to support product education and lead generation

• Managed SEO and Google Ads campaigns to increase traffic and qualified leads

• Produced product videos using 3D models (SketchUp) and live footage to support sales and marketing