Sole designer responsible for shipping the platform's core features including campaign setup, campaign management, and analytics, establishing the web platform's foundational design.

Designed mobile onboarding that communicated creator earning potential, translating complex compensation mechanics into a clear, motivating first-run experience.

Defined user flows and edge cases for cross-platform campaign posting, enabling brands to manage multi-platform distribution from a single interface.

Shipped auxiliary features including referral program and settings redesign, working directly with the founder in a fast-moving, resource-constrained environment.

Designed creator discovery cards and a self-serve creator help center for MSN's creator initiative, shipping both experiences across the platform.

Contributed to growth initiatives across MSN Sports and Microsoft Video, prototyping experiences that bridged live sports content with casual gaming.

Modernized gaming content cards by migrating them to the latest design system, updating visual patterns to reflect a more contemporary product aesthetic across MSN.

Collaborated with PMs and designers through regular design reviews, iterating on work based on cross-functional feedback.

Defined core workflows for new tournament setup tool. Developed web design system using atomic design principles to streamline tournament site creation.

Created scalable visual frameworks and digital assets for a high-growth music label, supporting 500+ song catalog and driving millions of global streams through consistent execution.