San Francisco, California, United States
• Lead design work on major seasonal and cultural omnichannel campaigns, driving cohesive brand experiences across all digital platforms including site, app, email and social
• Provide leadership to a team of three Digital Designers to create effective and innovative marketing campaigns
• Initiated the integration of motion design into the company’s visual strategy, creating engaging animations and graphics that transform user experience and elevate brand storytelling
• Develop brand asset guidelines, including site specifications, iconography, typography, motion styles, prototypes, and templates that production designers use to create assets throughout each season
• Cultivate a prototyping mindset within the team, empowering them to develop a more cohesive customer journey
• Partner with product managers, marketing leads, and site merchandising teams to create engaging campaigns that enhance customer interaction
