1. Led design for the cross-platform QuickBooks Mobile app with focus on platformification, modernization, and AI-native workflows.

2. Led design for QuickBooks in international markets to accelerate product adoption and usage with features unique to every market.

3. Led design for QuickBooks Solopreneur, a zero-to-one financial management tool for one-person businesses, with unique and patented AI / GenAI experiences.

4. In-product discovery, insights and recommendations for QuickBooks ecosystem of products. Using AI/ML models to deeply understand user engagement and suggest the next best action to the user at the right time.

Led design for growth experiences such as product discovery and education, pricing models, plan choice and selection, onboarding.

• Designed an end-to-end experience from concept to launch for Adobe Acrobat's PDF tools.

• Led UX for helpx.adobe.com, Adobe's Support website with an ecosystem of more than 45,000 pages translated and available across 60+ locales.

• Standardized web UI patterns as part of Adobe's design system initiative by collaborating with designers across various teams.

• Worked on bringing consistency in terms of navigation and information architecture across all Adobe's web properties that include adobe.com and web products

• Designed the online portal for offering courses in Masters in Data Science (online degree). Instructors can upload videos and other course material for students to consume on-demand.

• Designed landing pages and application forms for prospective students to apply for admission at IU School of Informatics.