Oversee all aspects of start-up clothing brand started with my brothers, ages 11 and 4-year old twins. Collaborated with brothers to create name, logo, and identity. Utilize Canva to create designs and social media posts. Opened Shopify store and integrated with print-on-demand site Printful. Manage P&L, bank account, credit card, social media accounts and all marketing efforts. Opened online shop (www.4rb.net) in August 2024.
•2025 YTD: 77% of sales goal; 40.4% gross margin; increased customers by 82.6%; increased items sold by 129%.
•2024: Exceeded sales goal of $10,000; 40% gross margin; over 100 unique customers; 266 items sold.
•850+ social media followers
•Donated 100 toys to school toy drive in December 2024.
•Donated the fees ($910) to a local community organization which was used to rent out a gym for two hours every weekend for use by neighborhood children during the winter months.
•Donated $250 to the Queens Public Library. This donation was matched by a generous donor, doubling the impact of our donation.
•Aluminum sponsor for StuyPulse, our school's robotics team.
•Volunteered time to the FBI Citizens Academy Alumni Association to put together blessing bags consisting of items such as soap, toothbrushes, toothpaste, socks, and more. The items were distributed to those in need at St. Francis Church.
•Created a featured collection where 10% of all sales were donated to SteppingStone Day School,
which serves children with special needs. $2,500 was raised and donated. A special logo was
created for this design to celebrate Autism Awareness Month, which is when the donation was
made. Part of the funds were used to create sensory boards. The remainder of the funds will be
used to purchase equipment for music therapy in classroom groups.
•Donated $200 to American Stroke Association – CycleNation in honor of our grandfather who died
of heart disease.
•Sponsored t-shirts for MS walk for a classmate of Creative Brother.
