Leading UX for Youtube's Growth Platform (Nitrate) and formats as part of *Youtube Premium, Commerce and Nitrate* team.

At Youtube, Nitrate is our advanced AI platform designed to innovate and manage visual campaigns, enabling us to engage with over 2 billion users. Leveraging cutting-edge Gen AI and advanced LLM capabilities, Nitrate drives exceptional targeted user engagement and delivers impactful business results.

Mentor for:

Google for Startup Accelerator 2026: Canada

Fourteen AI-driven startups have been selected for the class of 2026, addressing challenges across a wide range of industries, including healthcare and life sciences, social assistance, real estate, construction, agriculture, finance, manufacturing, professional and technical services, as well as e-commerce.

Google for Start Accelerator Apps 2025 Class: India

From 730+ applications, we chose 20 incredible startups working around Healthcare, Gaming, EdTech, and beyond! These startups now join our 200+ strong Google for Startups Accelerator India community! Over few months, we'll be working closely with these startups, providing them with the tools and expertise to build and scale exceptional Android apps. We'll support them in overcoming technical challenges, refining their business strategies, user experience and helping them find more avenues for growth and expansion.

Current:

Design lead: Youtube's Growth Platform (Nitrate)

Previous:

Senior Interaction Designer, YouTube Ads – Designing ad experiences across Youtube surfaces and verticals.

Interaction Designer, Google Assistant Discovery & Developer Platform – Building developer and discovery tools for voice conversation creators.

Google Fiber 'Webpass' – First UXer in the Webpass org. Led end to end design process of this high-speed internet service (acquired by Google) for both consumer facing website, customer portal and enterprise internal tool building a suite of features like Network management, Campaign management, Customer service management.

Acquired by Google

The basic structure of information representation in digital information systems : Introduces formal design and query languages through Entity Relationship Modeling, the Relational Model, XML, and XHTML.