• Enhanced brand growth for 5+ clients by delivering high-quality design solutions, including branding guidelines, logos, icons and marketing assets, resulting in consistent visual identity and increased user acquisition by enhancing brand visibility/engagement.

• Partnered with Superbloom’s UI/UX team (featured in Vogue) to design mental health journals and wellness checks, contributing to improved user retention on a women’s health platform.

• Accelerated project timelines by iteratively collaborating with clients to refine concepts, delivering polished newsletters, sales decks and graphics that effectively communicated business goals.

Developed strong data science foundations and delivered impactful solutions through hands-on projects and advanced analytical techniques during a 12-week immersive bootcamp.

• Designed and implemented machine learning models, including regression, classification and CNN for image classifications, while leveraging Python, SQL and feature engineering to extract actionable insights from complex datasets.

• Applied Natural Language Processing (NLP) techniques, including sentiment analysis, to analyze user feedback and uncover trends, demonstrating expertise in data scraping, EDA and model evaluation to inform product strategy.

• Built end-to-end data pipelines, utilizing OOP principles, Excel for data analysis, and visualization tools to deliver interpretable results, while optimizing model performance with dimensionality techniques such as PCA.

• Redesigned UI/UX and product strategy for FantasyFunds, a competitive investment app, identifying user pain points through user research and interviews, leading to improved user flows and a 25% increase in engagement.

• Improved user retention and engagement by designing mobile-first, responsive B2C experiences; analyzed customer behavior data and conducted behavior data and conducted usability tests to refine designs for seamless user interactions.

• Collaborated cross-functionally with developers, stakeholders and design teams to deliver high-quality solutions, including information architecture optimizations that reduced user confusion and increased app usability by 30%.

• Streamlined design workflows by creating and organizing internal style guides, template repositories, and asset databases, improving team efficiency and reducing design turnaround time by 43%.

• Facilitated user-centered design sprints, conducting research, wireframing and prototyping to support the development of high-quality product concepts that aligned with client goals.

• Improved project delivery timelines by managing requirements, clarifying roles and ensuring alignment with project deadlines, enabling the team to deliver work on time with zero missed milestones.