# Navina Senthil

> Data Analyst | Data Scientist | Product Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/navinasenthil

I help teams build better products by connecting the dots between user behavior and business strategy.

With a background in user-centered product design, I started my career creating digital experiences that solved real problems for real people. I worked in fast-moving environments alongside engineers, marketers, and founders, and learned how to balance user needs with business goals under tight deadlines.

Curious about the "why" behind what people do, I transitioned into data science to deepen that understanding. Today, I work at the intersection of product and data, digging into complex datasets, designing thoughtful experiments, and uncovering insights that lead to measurable growth.

I’ve built skills in Python, SQL, A/B testing, machine learning, and data visualization to support evidence-based decisions. Just as importantly, I know how to communicate findings clearly and collaborate across disciplines to get results.

Whether it’s optimizing a product funnel, crafting a compelling narrative from messy data, or ideating on new growth opportunities, I bring both a creative and analytical lens to every problem I tackle. I'm especially excited by roles where I can influence product strategy and tell data-driven stories that actually incite change in the world around us.

## Work Experience
### Product Designer @ Unknown
Jan 2022 – Present | San Francisco Bay Area
- Enhanced brand growth for 5+ clients by delivering high-quality design solutions, including branding guidelines, logos, icons and marketing assets,  resulting in consistent visual identity and increased user acquisition by enhancing brand visibility/engagement. 
- Partnered with Superbloom’s UI/UX team (featured in Vogue) to design mental health journals and wellness checks, contributing to improved user retention on a women’s health platform. 
- Accelerated project timelines by iteratively collaborating with clients to refine concepts, delivering polished newsletters, sales decks and graphics that effectively communicated business goals.

### Data Scientist @ General Assembly
Jan 2024 – Present | San Francisco Bay Area
Developed strong data science foundations and delivered impactful solutions through hands-on projects and advanced analytical techniques during a 12-week immersive bootcamp. 
- Designed and implemented machine learning models, including regression, classification and CNN for image classifications, while leveraging Python, SQL and feature engineering to extract actionable insights from complex datasets. 
- Applied Natural Language Processing (NLP) techniques, including sentiment analysis, to analyze user feedback and uncover trends, demonstrating expertise in data scraping, EDA and model evaluation to inform product strategy. 
- Built end-to-end data pipelines, utilizing OOP principles, Excel for data analysis, and visualization tools to deliver interpretable results, while optimizing model performance with dimensionality techniques such as PCA.

### Product Designer @ Koi Studios
Jan 2021 – Jan 2022
- Redesigned UI/UX and product strategy for FantasyFunds, a competitive investment app, identifying user pain points through user research and interviews, leading to improved user flows and a 25% increase in engagement.  
- Improved user retention and engagement by designing mobile-first, responsive B2C experiences; analyzed customer behavior data and conducted behavior data and conducted usability tests to refine designs for seamless user interactions. 
- Collaborated cross-functionally with developers, stakeholders and design teams to deliver high-quality solutions, including information architecture optimizations that reduced user confusion and increased app usability by 30%.

### Product Design Intern @ Koi Studios
Jan 2021 – Jan 2021 | Los Angeles, California, United States
- Streamlined design workflows by creating and organizing internal style guides, template repositories, and asset databases, improving team efficiency and reducing design turnaround time by 43%. 
- Facilitated user-centered design sprints, conducting research, wireframing and prototyping to support the development of high-quality product concepts that aligned with client goals.
- Improved project delivery timelines by managing requirements, clarifying roles and ensuring alignment with project deadlines, enabling the team to deliver work on time with zero missed milestones.


## Education
### Bachelor of Science - BS in Cognitive Science
UCLA

### Data Science Immersive
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/navinasenthil
- Portfolio: https://www.navinasenthil.com/

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Source: https://flows.cv/navinasenthil
JSON Resume: https://flows.cv/navinasenthil/resume.json
Last updated: 2026-04-13