Worked on redesigning the Credit Card Application Flow within Intuit’s financial product suite, partnering with cross-functional teams including product management, compliance, and engineering to align user needs with business goals using FigJam and Typeform for user research and requirement gathering.
Developed comprehensive user journey maps and crafted high-fidelity Figma prototypes incorporating real-time eligibility API data to create a seamless, mobile-first application experience that simplifies financial onboarding.
Executed moderated usability testing via UserTesting.com and performed A/B tests using Optimizely, resulting in a 40% uplift in application completion rates and improved user satisfaction metrics.
Collaborated closely with engineering teams through linear.app, and maintained an evolving design system documented in Zeroheight, complemented by Storybook integration to ensure UI consistency across Intuit’s web and mobile platforms.
Facilitated user acceptance testing (UAT) sessions with compliance and legal stakeholders via Notion, ensuring strict adherence to financial regulations which contributed to a 35% reduction in application abandonment and expedited approval cycles.