Worked on redesigning the Credit Card Application Flow within Intuit’s financial product suite, partnering with cross-functional teams including product management, compliance, and engineering to align user needs with business goals using FigJam and Typeform for user research and requirement gathering.

Developed comprehensive user journey maps and crafted high-fidelity Figma prototypes incorporating real-time eligibility API data to create a seamless, mobile-first application experience that simplifies financial onboarding.

Executed moderated usability testing via UserTesting.com and performed A/B tests using Optimizely, resulting in a 40% uplift in application completion rates and improved user satisfaction metrics.

Collaborated closely with engineering teams through linear.app, and maintained an evolving design system documented in Zeroheight, complemented by Storybook integration to ensure UI consistency across Intuit’s web and mobile platforms.

Facilitated user acceptance testing (UAT) sessions with compliance and legal stakeholders via Notion, ensuring strict adherence to financial regulations which contributed to a 35% reduction in application abandonment and expedited approval cycles.

Revamped the overall user experience of Orchestro.AI’s digital platform, aligning it with user needs and improving usability, accessibility, and visual consistency across devices and user journeys.

Collaborated closely with product and engineering teamsto create seamless interfaces, focusing on intuitive design patterns, efficient workflows, and scalable systems for future enhancements.

Redesigned the company’s logo to reflect a more modern, technology-driven brand identity, ensuring alignment with current design trends and the company's long-term vision.

Contributed to the design and development of the customer portal and AI chatbot, creating user flows, wireframes, and high-fidelity prototypes for testing and stakeholder feedback.

Designed intuitive log entry systems tailored for truck drivers, streamlining their workflow and minimizing input errors through simplified UI layouts and step-by-step navigation.

Conducted user research and usability testing to understand real-world needs of drivers, translating insights into actionable design solutions that improved task completion times.

Created a range of visual aids and infographics to support training and onboarding, enhancing comprehension and consistency across operational procedures.

Collaborated with cross-functional teams including operations, logistics, and IT to integrate design updates smoothly into existing software platforms and ensure consistent branding.

Developed responsive web and mobile interfaces, maintaining visual coherence across platforms and delivering accessible experiences to users with varying levels of technical proficiency.