# Navya Chopra > UI/UX Designer | CSU East Bay . Founder @ Home Bakery (5,500+Users) | Interaction Design . Accessibility . Prototyping . Branding | 2+ YOE | Open to Full-Time Roles. Location: San Francisco Bay Area, United States Profile: https://flows.cv/navyachopra I'm a passionate Product & UX Designer with 2+ years of experience designing human-centered, data-driven digital experiences across AI, EdTech, and eCommerce platforms. My expertise lies in creating scalable UI/UX systems, driving measurable business impact, and blending design strategy with user empathy. At Oatmeal AI, California State University, East Bay, and Think360 Solutions, I have: - Led end-to-end UX for 3+ AI-powered learning platforms, improving engagement by 30% and reducing bounce rates by 18% - Scaled a direct-to-consumer brand to 5,500+ users as Founder of an online bakery, increasing monthly revenue by 31% - Designed and optimized 10+ interfaces using Figma and Adobe XD with strong design-to-development handoff - Built cross-functional alignment between design, engineering, and marketing teams, accelerating delivery by 22% - Improved student engagement by 17% via redesigned communication flows and newsletters at CSU East Bay Key capabilities: - UX Strategy and Research - UI/Visual Design and Prototyping (Figma, Adobe Suite, Miro) - Interaction Design and Accessibility (WCAG) - Design Systems and Branding - A/B Testing, Behavioural Analytics, and Iterative Design - Agile Workflows and Cross-Team Collaboration I am driven by the impact of thoughtful design in real-world systems, and I thrive in environments where creativity meets data. I’m currently actively seeking full-time Product Design opportunities where I can contribute to meaningful user experiences and business growth. ## Work Experience ### National Communication Coordinator (RHA) @ California State University - East Bay Jan 2025 – Present | Hayward, California, United States - Represent CSUEB RHA in PACURH and NACURH, connecting with over 400 universities nationwide. - Coordinate communication among 50+ student leaders, 12 campus partners, and 8 regional affiliates, improving collaboration efficiency by 20%. - Organize 10+ events and initiatives per semester, boosting resident engagement and inclusivity by 35%. - Develop 5–7 leadership opportunities each term, increasing student participation in residential leadership programs by 25%. ### UX and Communication Designer @ California State University - East Bay Jan 2025 – Present | Hayward, California, United States - Designed and distributed weekly digital newsletters reaching 1,200+ students, improving visibility of academic updates and cross-department communication. - Redesigned and automated communication workflows, boosting accessibility and engagement across student channels and enhancing overall participation. - Created visual content and campaign materials that increased event attendance and student engagement by 17% through improved design consistency. - Implemented analytics driven content improvements, reducing response time by 20% and increasing open rates through data-backed iteration. ### Marketing Manager @ Business Analytics Club CSUEB Jan 2024 – Present | United States - Planned and executed 8+ events, including design panels and networking sessions, boosting attendance by 35%. - Developed cohesive event branding aligned with organizational goals, enhancing audience engagement. - Managed vendor contracts, scheduling, and logistics to ensure 100% on-time delivery of event milestones. - Analysed post-event feedback and metrics, improving satisfaction scores by 25%. - Collaborated with student organizations to maximize participation and cross-promotional opportunities. ### Director of Event Planning and Management! @ Bad Designers Club Jan 2024 – Jan 2025 | United States - Led the planning and execution of 12 large-scale campus events, attracting 2,000+ attendees, and achieving 96% satisfaction rate. - Merged strategic planning with creative design to enhance event themes, increasing attendee engagement by 28%. - Managed $15,000 in event budgets, negotiating vendor contracts and reducing total expenses by 22%. - Led a 10-member planning team, improving event setup efficiency and logistics coordination by 35%. - Oversaw risk management, ensuring compliance with safety and event regulations. ### Bakery Owner @ Bake&Bite Jan 2023 – Jan 2024 | Panchkula, India - Completed 250 custom orders with 99.2% on-time delivery, and maintained a 100% customer satisfaction rate. - Expanded digital reach to 5,500+ users across Instagram and WhatsApp, increasing engagement by 47% in six months. - Boosted monthly revenue by 31% through targeted discount campaigns and optimized product bundling. - Produced 40 custom cake designs and introduced branded packaging, driving a 28.4% increase in repeat purchase rates. - Managed full-cycle operations including marketing, inventory, and customer relations. ### UI UX Designer @ Think 360 Solutions Pvt Ltd - UI UX Design Studio & B2B SaaS Application Development Company Jan 2022 – Jan 2023 | Mohali, India - Redesigned ride-hailing interface used by over 2,500 users, improving booking efficiency and location accuracy by 30%. - Developed a driver onboarding system integrated into the platform, resulting in a 42% increase in verified driver registrations over six months. - Created 35+ wireframes, user flows, and prototypes using Figma to define product structure, and optimize navigation across mobile and web platforms. - Aligned design output with backend architecture by collaborating with 6+ software engineers and reducing integration bugs by 25%. - Conducted usability testing to refine features and improve user experience. ## Education ### Master of Arts in Industrial and Product Design California State University - East Bay ### Bachelor of Engineering - BE in Computer Engineering, Computer Science Chitkara University, Patiala ## Contact & Social - LinkedIn: https://linkedin.com/in/navya-chopra-b13330233 --- Source: https://flows.cv/navyachopra JSON Resume: https://flows.cv/navyachopra/resume.json Last updated: 2026-04-13