Led the design and development of menswear collections across knits, outerwear, woven shirts, and bottoms, delivering trend-responsive assortments that strengthened category positioning and contributed to sustained profitability growth.

• Directed the seasonal design strategy for womenswear, with a focus on outerwear, suiting, pants, skirts, and tops, driving higher category performance and improved gross margins through strategic product mix and design innovation.

• Developed assortments that supported comp sales growth while balancing aesthetic vision with commercial viability, ensuring long-term profitability across both men’s and women’s categories.

• Created detailed sketches and tech packs in PLM, ensuring data integrity across BOMs and enabling efficient, cost-aware development cycles.

• Collaborated with Product Development, Sourcing, and Merchandising to align creative vision with margin targets, fit standards, and critical calendar milestones.

• Co-led fit sessions with Technical Design, addressing construction challenges to maintain design integrity while optimizing production efficiency.

• Partnered with R&D to source fabrics and trims that elevated product appeal while meeting profitability objectives and brand identity goals.

• Generating and attracting new business

• Conceptualizing and producing uniforms for hotels.

• Conceptualizing and producing annual womenswear collections for the brand NYNA .

• Conceptualizing and producing order based couture and bespoke garments.

• Supervising production of garments from start to end i.e.: Conceptualizing, researching, designing, sampling and producing.

• Designing and Pattern Cutting all garments produced.

• Hiring and supervising artisans and staff according to project requirement.

• Conducting periodic quality checks.

• Designing embroidery and textiles for collections

• Managing multiple projects at the same time.

• Managing social media marketing for the brand.

• Working on budgets for all big or small productions