# Ndubuisi Madu

> Principal UX Designer @ League Health

Location: Oakland, California, United States
Profile: https://flows.cv/ndubuisi

As a product designer, I see design as a mixture of art, journalism, science, and strategy. As a result, I have a multidisciplinary approach to product development, from supporting strategic planning to leading customer research and doing detailed design work for implementation. 

In addition, I’m also passionate about bringing collaboration practices with cross-functional teams across all phases of product development. 

Skills
(UX) User Experience Design • Visual Design • Interaction Design • Responsive Design • Accessibility Design facilitation • Prototyping • Rapid Prototyping • Usability Testing • User Research • Product Strategy • Design Sprints

Currently, I’m working with clinicians, and product managers on building service-oriented virtual care experiences for patients.

## Work Experience
### Principal UX Designer @ League
Jan 2023 – Present

### Senior Product Designer @ Center for Digital Health Innovation at UCSF
Jan 2021 – Jan 2023
Working with patients and specialty clinic staff at UCSF to improve care journey experiences at UCSF. Conducting extensive discovery research, facilitating ideation workshops, and conceptualizing new service experiences. Developed product opportunity areas for UCSF + Philips partnership.

### Lead Product Designer @ Rally Health
Jan 2020 – Jan 2021 | San Francisco, California, United States
Built experiences that supported behavior change and improved health outcomes for people in preventative and at-risk stages of health. Increased member engagement with redesigned MVP Health Profile experience.

### Senior Product Designer @ Rally Health
Jan 2019 – Jan 2020 | San Francisco Bay Area

### Senior UX Designer @ Turnitin
Jan 2018 – Jan 2019
Designed advanced assignment and grading workflows for higher ed instructors. Facilitated design sprints and ideation workshops. Collaborated with fellow designers to develop and implement a new design system.

### UX Designer @ Amazon
Jan 2017 – Jan 2018 | San Francisco, California
Designed data analytics interfaces and experiences for digital marketing agencies, entrepreneurs, and public relations companies. Launched Agency platform MVP and saw 100+ subscriptions to the Agency Plan in the first month.

### Visual Designer (contract) @ Atlassian
Jan 2016 – Jan 2017 | San Francisco, California

### UX/UI Designer @ LendStreet Financial
Jan 2015 – Jan 2016 | Oakland
Designed web interfaces for underwriters and credit counselors. Developed service design flows for a new product offering. Sourced participants and conducted usability testing.

### Visual Designer (contract) @ Amazon
Jan 2015 – Jan 2015 | Sunnyvale
Visual and Production Designer for Fire TV.

### Senior Graphic Designer @ EY
Jan 2011 – Jan 2015 | San Francisco Bay Area

### Freelance Designer @ Aquent
Jan 2009 – Jan 2011
Clients included: KPMG, Williams Sonoma, JStokes Advertising, Blue Shield of California

### Designer @ CNET Networks
Jan 2006 – Jan 2008


## Education
### Bachelor of Arts in Visual Communications
San Francisco State University

### Design Leadership
Cooper Professional Education

### Leading Creative Ideation
Cooper Professional Education

### User Experience Design
General Assembly

### Front End Web Development
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/ndubuisimadu
- Portfolio: http://www.ndubuisimadu.com/

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Source: https://flows.cv/ndubuisi
JSON Resume: https://flows.cv/ndubuisi/resume.json
Last updated: 2026-04-13