Acting as the bridge between design and tech, ensuring execution is clean, scalable, and consistent.

Maintaining the design system in React, coding reusable components to speed up development and ensure consistency.

Translating expert knowledge into features, content, and guardrails.

Overseeing the full product stack — aligning communication, data flow, and logic into one cohesive experience.

Led design system development to reduce redundancy and fix inconsistencies throughout the app.

Simplified tech hand-off process. Reduced friction and faster build time.

Designed and iterated app flows, and validated through internal testing.

Built and managed company website in Webflow — fast iterations without developer overhead.

Used analytics insights to guide design iterations and feature prioritisation.

Designed and tested landing pages.

Increased website conversion rate from 8% to 14%, enhancing online presence and user acquisition.

Worked on a redesign of their LMS.

Talked to users, conducted usability tests that informed product strategy and design direction.

Aligned designs with numerous tech constraints for fast and smooth implementation.