Building Zumichat, a consumer AI app on iOS

*Acquired by Zoom Telephonics*

First Product hire at a seed stage IoT startup. Built product management infrastructure and processes from scratch, improved all top-line metrics, defined the company's product strategy and competitive positioning.

∙ Collaborated with customers, channel partners, and executive team to ideate and launch 12 new features across iOS, Android, Web, and Hardware that grew paid accounts 2x and increased MRR 7x.

∙ Led a complete UX and UI redesign of the iOS and Android apps to reduce user confusion; achieved 98% adoption among existing customers in the first month after launch and lifted sales win rate by ~20%.

∙ Implemented agile process in the Engineering org, increasing engineering velocity; championed human-centered design practices throughout the company to build a culture obsessed with customer satisfaction.

Scaled engagement on a consumer live-streaming product with 1M MAU across four platforms: iOS, Android, Web, and Desktop. Collaborated closely with the CEO and delivered key contributions to C-level product strategy decisions.

∙ Shipped a guest broadcasting feature that increased engagement 3x, guest sessions per broadcast 22% and revenue 7.5%.

∙ Partnered with CEO and executive team to make business case and models for the decision to sunset the Rize app, which reallocated >$750k in annual engineering budget to YouNow, the company’s core revenue and usage product.

∙ Defined the product experience for flagship crypto wallet app, including identity and key management, regulatory compliance (KYC + AML), and interaction design of the wallet and ecosystem apps. Co-designed the Props reward engine algorithm with business, blockchain, and data science teams.

∙ Contributed to the Product Design team with wireframes and production-fidelity designs that shipped to >1m users.

Designed dashboards to improve operational efficiency and enhance visualization of a complex sales funnel.

∙ Designed a suite of internal reporting and dashboarding interfaces for 20+ operations employees managing >$2m in annual deal flow after gathering requirements via stakeholder interviews with operations, sales, and engineering.

∙ Researched, wireframed, and prototyped a new conversational CRM interface that provided a low-touch way for busy lawyers to keep Lawfty up to date on case statuses.

During a summer internship, Verizon's HR department challenged me to decrease workload on leadership coaches who train project managers.

∙ Designed and shipped a re-imagined global project manager intranet that solved the issue of HR overwork and served >1000 Verizon project managers on 5 continents. The new design facilitated peer-to-peer knowledge sharing and boosted daily site engagement 18%, receiving a final NPS of 92.

∙ Conducted in-person user interviews with 20 Verizon PMs to develop archetypes.

Skills I used:

User Interviews

Contextual Inquiry

System Mapping

Rapid Wireframing

Information Architecture

Interaction Design