Experience
2025 — Now
2025 — Now
B2B2C MDM, Security & Compliance SAAS
Currently leading the end-to-end product design of Iru AI chatbot/context model and our AI-native compliance automation platform, During which I have taken it from zero-to-one in 4.5 months, effectively reducing audit prep by 58%, cutting onboarding friction by 70% and boosting conversion 43%. All made possible through my mix of speed, clarity, and systems thinking.
2021 — 2025
2021 — 2025
San Francisco Bay Area
B2B2C Health & Benefits Platform
Delivered measurable results by applying my rare blend of interaction design, visual design and prototyping skills to successfully transform and integrate our core product through user-centered design principles – resulting in conversions rising to 51% and core task completion rates to 58% (average) from the low 30’s.
• Led a cross-functional team and individually contributing to consistently deliver work on tight schedules (Agile), while thriving in a fast-paced, highly distributed, loosely structured environment.
• Crafted intuitive and visually appealing designs across our AI chat assistant, web and mobile by applying end-to-end user experience processes and workflows (research, user journeys, goal analysis, wire-framing, visual design and rapid prototyping).
• Fluidly collaborated cross-functionally to create solutions that delight users, elevate our product to new heights and influence the industry while improving the lives of our customers.
2018 — 2021
2018 — 2021
San Francisco Bay Area
B2B2C Healthcare Marketplace
Evolved and significantly increased the reach of our core product through an exceptional balance of comprehension and simplification of complex healthcare concepts. Delivered elegant user-centered designs and artifacts, while synchronously meeting the needs of our users within the requirements of business and regulatory compliance.
2017 — 2018
2017 — 2018
Pacific Basin
AR/XR Enterprise SAAS
• Conceptualized and designed user-centered Augmented/Mixed Reality software solutions for leading clients within the Oil & Gas Industry.
• Executed on 0>1 with creative UI/UX solutions within the industry’s Process Safety Management space.
• Conceived, designed, prototyped and pitched innovative AR/XR solutions to clients.
• Scaled the design team throughout our pursuit of funding.
ROLES: Individual contributor ↣ Design leadership
2015 — 2017
2015 — 2017
Sunnyvale, California, United States
AR/XR Enterprise SAAS
• Performed as the creative visionary for Daqri’s SAAS Augmented Reality publishing platform & suite of mobile applications (Android, iOS, Linux) within the R&D center.
• Conceived and designed user-centered solutions that evolved our existing applications as well as new spatial computing product extensions.
• Executed on 0–1 with innovative UI/UX solutions.
• Transformed user goals into intentional & effective design solutions.
• Mentored and coached an expanding team of multi-disciplined designers across two locations.
ROLES: Individual contributor ↣ Design leadership
Education
BSU