Creator Partnerships (formerly BrandConnect)

Leading UX for Creative GenAi, Monitization (Ads)

Led & grew a multidisciplinary team of UX designers. My work is focused on creating tools and services for advertisers that democratizes video ad creation, aids quality, performance and scale, and development of automation/AI to aid in generation of no/low-effort, successful ad campaigns. I have successfully taken multiple products from both 0-1 and 1-2 with design execution grounded in user research, adherence to/evolution of design patterns & systems, strong strategic partnership with PM, Eng, Sales and gTech—all with a passion for building the best experiences for our users that in turn drive business value, whilst shaping a team & UX org culture around DEI, career growth, and inspiration.

Overseeing a team of Product Designers focused on our Worker and Growth experiences for iOS, Android, Desktop and Mobile Web.