Experience
2022 — Now
San Francisco Bay Area
• Guided the vision and rollout of a SaaS platform, leading a team of 20+ from Product, Engineering, and Customer Success to boost user adoption by 30% in the first year.
• Rolled out cutting-edge web, mobile, and API tools, including a Chat interface powered by OpenAI that slashed support response times by 40% and boosted user happiness by 25%.
• Enhanced employer onboarding by leveraging generative AI features trained on the GoodJob proprietary methodology.
• Designed and launched features that integrate seamlessly into clients' existing recruiting systems via APIs, providing actionable insights to hiring teams in the tools they already use.
• Expanded product accessibility through localization efforts, including translating the platform into Spanish and other languages.
• Drove key product initiatives that helped organizations make data-driven, bias-reduced hiring decisions, ensuring better job matches and higher retention.
2015 — 2022
Led the development and growth of web and mobile platforms for Wand, an enterprise SaaS Vendor Management System (VMS) for contingent labor, staffing, and procurement.
• Defined and owned the product strategy, experience, and roadmap for Wand Mobile and Wand Web, driving key innovations in AI and automation across hiring, onboarding, and candidate tracking.
• Developed and launched Chatbot technologies, utilizing natural language processing to automate common user tasks and improve engagement.
• Drove user adoption, scaling Wand Mobile’s native iOS and Android apps to over 10K concurrent users, maintaining 4+ star ratings and supporting global deployment.
• Led a redesign of mobile apps to modernize the UI/UX, enable single sign-on (SSO), and facilitate global expansion.
• Built and managed a high-performing team of Product Managers, UX/UI Designers, and Engineers, fostering a collaborative and innovative environment.
• Launched Talent Network, a competitive feature offering clients private talent pools, enhancing the hiring process and delivering direct sourcing solutions.
• Introduced data-driven decision-making by integrating Google Analytics to track feature usage and understand client workflows.
• Implemented Agile methodologies across the product lifecycle, ensuring rapid prototyping, user acceptance testing, and continuous post-launch improvements.
• Conducted regular user research, gathering feedback from mobile app users to drive feature improvements and optimize the user experience.
• Collaborated cross-functionally with engineers, designers, and QA teams to streamline development, reducing rework and minimizing project costs.
• Delivered product demos and roadmap presentations to large, cross-departmental audiences, driving alignment and strategic buy-in.
2009 — 2015
Managed product strategy and roadmap for Perforce's desktop, web, and command line applications, driving the development of innovative enterprise software solutions and delivering exceptional user experiences.
• Led the development and delivery of Perforce Swarm within 7 months, managing the entire product lifecycle from conception through to launch.
• Collaborated with UX, product marketing, and sales teams to design and deliver products that align with user needs, business goals, and market opportunities.
• Played a key role in shaping corporate product strategy, leading innovative initiatives that increased revenue and expanded market share.
• Acted as both Product Manager and User Experience Designer, defining product requirements, validating designs with users, and delivering solutions that exceeded client expectations.
• Cultivated a creative, collaborative team environment, mentoring and training new employees and interns, while sharing expertise and industry best practices.
• Implemented a cross-functional review process that reduced rework and redesign efforts, cutting project hours and minimizing excess costs.
• Led product demos and presentations for company-wide and client-facing audiences, effectively communicating product vision and driving stakeholder alignment.
• Developed and maintained strong client relationships, assessing software usage to ensure maximum effectiveness and customer satisfaction.
2004 — 2008
2004 — 2008
Founder of home-based film and photography company. Managed creative, marketing/sales, and operations.
2003 — 2005
Worked with clients to design and map out custom interfaces and programming needs. Managed a custom-solution development organization with internal team and vendors. Conducted market research to produce new product requirements and enhancements.
Education
University of Puerto Rico-Mayaguez