・Developed a personalized recommendation system, achieving a 4.2% CTR and increasing time spent across properties by 7%.

・Led design for Yahoo’s yearly recap, leveraging user data from 5 Yahoo products to create personalized stories, driving cross-property engagement and awareness.

・Revamped recovery method flow, increasing verified communication channels by 21% and reducing error states by 45%.

・Introduced WhatsApp as an authentication method, driving 62% adoption during registration and boosting account recovery success by 7% while lowering SMS costs.

・Worked under Cloud Pak for Data team, IBM’s data integration and AI platform

・Redesigned connection workflows to help data engineers better access and utilize external data sources within our ETL tool

・Delivered platform pricing page to streamline buying process and improve conversion

・Led weekly QA meeting to track and prioritize issues of onboarding sample projects experience

Supported Projects: Ministry of Health & Welfare, Biodiversity Information Facility, and Tmnewa Insurance

・ Conducted user research and co-design workshops to develop strategies improving health promotion

・ Designed interactive tools to help taxonomists analyze data from publications and classify organisms

・ Created a simple and smooth online purchase experience for car and pet insurance

・ Drove the development and communication of clear design guidelines, libraries, and assets

Supported Projects: Business Weekly, Vescir Biotech, and Eslite Online Bookstore

・ Produced user requirements specification and software test documentation with product managers

・ Designed A/B testing to evaluate specific UI elements, improving the bounce & conversion rate of websites

・ Organized problems, ideas, and processes in a storytelling way to deliver persuasive pitches to clients