# Nelly Shih

> Product Designer @DoorDash Ads

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/nellyshih

I am passionate about collaborating with stakeholders to simplify complex workflows on a system level. I believe great design is more than aesthetics, it's about problem-solving, strategic thinking, and making technology feel effortless.

## Work Experience
### Product Designer @ DoorDash
Jan 2025 – Present

### Sr Product Designer @ Yahoo
Jan 2022 – Jan 2025 | San Jose, California, United States
・Developed a personalized recommendation system, achieving a 4.2% CTR and increasing time spent across properties by 7%.
・Led design for Yahoo’s yearly recap, leveraging user data from 5 Yahoo products to create personalized stories, driving cross-property engagement and awareness.
・Revamped recovery method flow, increasing verified communication channels by 21% and reducing error states by 45%.
・Introduced WhatsApp as an authentication method, driving 62% adoption during registration and boosting account recovery success by 7% while lowering SMS costs.

### Sr UX Design Coop @ IBM
Jan 2022 – Jan 2022 | San Jose, California, United States
・Worked under Cloud Pak for Data team, IBM’s data integration and AI platform
・Redesigned connection workflows to help data engineers better access and utilize external data sources within our ETL tool
・Delivered platform pricing page to streamline buying process and improve conversion
・Led weekly QA meeting to track and prioritize issues of onboarding sample projects experience

### UX Designer @ ccdm 深擊設計管理 | 深擊設計有限公司
Jan 2019 – Jan 2020 | APAC
Supported Projects: Ministry of Health & Welfare, Biodiversity Information Facility, and Tmnewa Insurance

・ Conducted user research and co-design workshops to develop strategies improving health promotion 
・ Designed interactive tools to help taxonomists analyze data from publications and classify organisms
・ Created a simple and smooth online purchase experience for car and pet insurance 
・ Drove the development and communication of clear design guidelines, libraries, and assets

### UX Design Intern @ Goons Design
Jan 2019 – Jan 2019 | APAC
Supported Projects: Business Weekly, Vescir Biotech, and Eslite Online Bookstore

・ Produced user requirements specification and software test documentation with product managers
・ Designed A/B testing to evaluate specific UI elements, improving the bounce & conversion rate of websites
・ Organized problems, ideas, and processes in a storytelling way to deliver persuasive pitches to clients

### Creative Intern @ Medialand Digital Marketing
Jan 2018 – Jan 2018 | APAC
Supported Projects: Hennessy, Ford, Sensodyne, and Friday Streaming Platform

・Defined business problems by analyzing consumer insights and consumer journey maps from data
・Brainstormed for campaign ideas and produced clear and intriguing copy to attract our target audience
・Planned cross-channel advertisement to maximize campaign reach and brand awareness


## Education
### Bachelor's degree in Double major in Advertising and Digital Content & Technologies
National Chengchi University

### Master of Science - MS in Human-Centered Design and Engineering
University of Washington


## Contact & Social
- LinkedIn: https://linkedin.com/in/nellyshih
- Portfolio: https://nellyshih.com

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Source: https://flows.cv/nellyshih
JSON Resume: https://flows.cv/nellyshih/resume.json
Last updated: 2026-04-13