Consumer banking under BNP Paribas, servicing millions of U.S. customers
Redesigned digital card management (payments, spend tracking, fraud alerts) for 500k+ users, increasing engagement by 18% and aligning flows with compliance requirements.
Improved global day-1 retention by 15% by redesigning onboarding flows using player interviews and Steam analytics; drove 8% lift in weekly retention.
Facilitated brainstorming, customer research, and prioritization for the Mobile team’s product roadmap while working on individual projects.