Currently leading design across Stride’s growth initiatives, shaping strategy, roadmap priorities, and execution across mobile and web experiences. Partnered closely with product, engineering, and leadership to drive measurable gains in retention, conversion, and revenue.

• Led design and product strategy for Stride Save, a net-new financial product that became a meaningful revenue driverfor the business—contributing to early product definition, positioning, and go-to-market execution. (See Stride LinkedIn post)

• Drove a comprehensive redesign of the mobile first-time user experience, resulting in a +9pt lift in 1-day retention (33% → 42%), a +8.5pt lift in 7-day retention (22.5% → 31%), and a 1.8% increase in traffic into the benefits shopping funnel.

• Led the launch and redesign of Stride’s Coverage Wallet and insurance experience in the native app, increasing traffic to the health insurance flow from 4.83% to 6.78% (+40% relative lift).

• Influenced Stride’s growth roadmap by translating user insights, experimentation results, and business goals into clear design direction and prioritized opportunities.

Led product design across all major business lines, establishing foundational design processes that connected discovery, delivery, and growth. Operated as a strategic partner to product and engineering, driving new revenue initiatives, major platform launches, and measurable improvements in conversion and activation.

• Led end-to-end design for a new SaaS platform enabling independent brokers to enroll customers in affordable ACA health plans—creating a new revenue stream for the business.

• Designed and launched a new consumer health insurance shopping experience, improving conversion from onboarding to plan recommendations by 5×, directly contributing to increased revenue.

• Established scalable design processes and workflows across product discovery and development, improving clarity, alignment, and execution across teams.

• Led the redesign of Stride’s native mobile app, increasing user activations (users who purchased a health plan) by 3%.

• Supported Stride’s company-wide rebrand, partnering with and managing an external design agency to ensure consistency across product and marketing touchpoints.

Founder and principal product design leader providing strategic design, product direction, and hands-on execution for early-stage and growth companies. Partner with founders and executive teams to define product vision, establish design foundations, and deliver customer-centered products that unlock growth, revenue, and market differentiation.

• Serve as a product design and strategy partner to Seed- and Series A–funded startups—helping founders translate business goals and customer needs into actionable product direction across 0→1 and early growth phases.

• Led and scaled cross-disciplinary teams (designers and front-end engineers), establishing workflows, quality standards, and delivery practices across discovery, design, and development.

• Directed product, UX, and creative initiatives for large enterprise and institutional clients, including Wells Fargo, Ameriprise Financial, Maynard Institute for Journalism, and Tippett Studio, overseeing complex stakeholder relationships and large-scale engagements.

• Drove business development and client growth, shaping go-to-market positioning, proposals, and long-term partnerships.

• Partnered with and embedded within leading design agencies—including Camp Creative, Design Reactor, Luz, Inc., J3 Design, and Skaggs Design—to provide senior product design leadership and strategic support.

Led product design for Upwork’s client acquisition and onboarding experiences, managing and mentoring a team of senior designers. Partnered closely with product and engineering to improve acquisition efficiency, team velocity, and execution quality across high-impact growth initiatives.

• Led design strategy and execution for client acquisition and onboarding, shaping experiences that supported marketplace growth and improved the path from sign-up to first hire.

• Managed and mentored a team of three senior product designers, providing direction, feedback, and career support while maintaining a high bar for craft and outcomes.

• Owned the design roadmap for the acquisition team in close partnership with product and engineering, aligning priorities to business goals and delivery constraints.

• Established team processes and design rituals that improved productivity, reduced project turnaround time, and increased engineering efficiency, enabling the team to ship higher-quality work more consistently.

Led product design and strategy for Whil’s digital well-being platform, translating company vision into product direction, experience design, and brand coherence. Partnered with leadership to strengthen engagement and position the product for Whil’s acquisition by Rethink.

• Led strategic product and design initiatives focused on increasing user activation and retention, aligning experience improvements with Whil’s growth and business objectives.

• Translated Whil’s vision into a clear product roadmap for the first three quarters of 2019, guiding cross-functional execution and prioritization.

• Directed the redesign of Whil’s mobile (iOS and Android) and web applications, improving usability, consistency, and overall product experience.

• Led brand and ideation workshops using design-thinking methods to translate Whil’s value proposition into a cohesive product and visual language.

• Supported leadership by ensuring product strategy and experience design reinforced Whil’s acquisition positioning and narrative.