# Nelson Hernandez Arteaga > Lead Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/nelsonhernandezarteaga Product design leader with 15+ years of experience driving impact across early-stage and growth-stage products. I help organizations turn ambiguity into clear product strategy—aligning user needs, business goals, and technical constraints to deliver measurable outcomes. My work spans hands-on design leadership, team development, and system-level thinking, with a focus on improving activation, retention, and long-term customer value. ## Work Experience ### Lead Product Designer @ Stride Jan 2024 – Present | San Francisco Bay Area Currently leading design across Stride’s growth initiatives, shaping strategy, roadmap priorities, and execution across mobile and web experiences. Partnered closely with product, engineering, and leadership to drive measurable gains in retention, conversion, and revenue. • Led design and product strategy for Stride Save, a net-new financial product that became a meaningful revenue driverfor the business—contributing to early product definition, positioning, and go-to-market execution. (See Stride LinkedIn post) • Drove a comprehensive redesign of the mobile first-time user experience, resulting in a +9pt lift in 1-day retention (33% → 42%), a +8.5pt lift in 7-day retention (22.5% → 31%), and a 1.8% increase in traffic into the benefits shopping funnel. • Led the launch and redesign of Stride’s Coverage Wallet and insurance experience in the native app, increasing traffic to the health insurance flow from 4.83% to 6.78% (+40% relative lift). • Influenced Stride’s growth roadmap by translating user insights, experimentation results, and business goals into clear design direction and prioritized opportunities. ### Sr. Product Designer @ Stride Jan 2020 – Jan 2024 | San Francisco, California, United States Led product design across all major business lines, establishing foundational design processes that connected discovery, delivery, and growth. Operated as a strategic partner to product and engineering, driving new revenue initiatives, major platform launches, and measurable improvements in conversion and activation. • Led end-to-end design for a new SaaS platform enabling independent brokers to enroll customers in affordable ACA health plans—creating a new revenue stream for the business. • Designed and launched a new consumer health insurance shopping experience, improving conversion from onboarding to plan recommendations by 5×, directly contributing to increased revenue. • Established scalable design processes and workflows across product discovery and development, improving clarity, alignment, and execution across teams. • Led the redesign of Stride’s native mobile app, increasing user activations (users who purchased a health plan) by 3%. • Supported Stride’s company-wide rebrand, partnering with and managing an external design agency to ensure consistency across product and marketing touchpoints. ### Principal - Product Design and Creative Direction @ 3.6.75 DESIGN Jan 2004 – Present | San Francisco Founder and principal product design leader providing strategic design, product direction, and hands-on execution for early-stage and growth companies. Partner with founders and executive teams to define product vision, establish design foundations, and deliver customer-centered products that unlock growth, revenue, and market differentiation. • Serve as a product design and strategy partner to Seed- and Series A–funded startups—helping founders translate business goals and customer needs into actionable product direction across 0→1 and early growth phases. • Led and scaled cross-disciplinary teams (designers and front-end engineers), establishing workflows, quality standards, and delivery practices across discovery, design, and development. • Directed product, UX, and creative initiatives for large enterprise and institutional clients, including Wells Fargo, Ameriprise Financial, Maynard Institute for Journalism, and Tippett Studio, overseeing complex stakeholder relationships and large-scale engagements. • Drove business development and client growth, shaping go-to-market positioning, proposals, and long-term partnerships. • Partnered with and embedded within leading design agencies—including Camp Creative, Design Reactor, Luz, Inc., J3 Design, and Skaggs Design—to provide senior product design leadership and strategic support. ### Lead Product Designer @ Upwork Jan 2019 – Jan 2020 | San Francisco Bay Area Led product design for Upwork’s client acquisition and onboarding experiences, managing and mentoring a team of senior designers. Partnered closely with product and engineering to improve acquisition efficiency, team velocity, and execution quality across high-impact growth initiatives. • Led design strategy and execution for client acquisition and onboarding, shaping experiences that supported marketplace growth and improved the path from sign-up to first hire. • Managed and mentored a team of three senior product designers, providing direction, feedback, and career support while maintaining a high bar for craft and outcomes. • Owned the design roadmap for the acquisition team in close partnership with product and engineering, aligning priorities to business goals and delivery constraints. • Established team processes and design rituals that improved productivity, reduced project turnaround time, and increased engineering efficiency, enabling the team to ship higher-quality work more consistently. ### Lead Product Designer @ Whil Jan 2019 – Jan 2019 | San Francisco Bay Area Led product design and strategy for Whil’s digital well-being platform, translating company vision into product direction, experience design, and brand coherence. Partnered with leadership to strengthen engagement and position the product for Whil’s acquisition by Rethink. • Led strategic product and design initiatives focused on increasing user activation and retention, aligning experience improvements with Whil’s growth and business objectives. • Translated Whil’s vision into a clear product roadmap for the first three quarters of 2019, guiding cross-functional execution and prioritization. • Directed the redesign of Whil’s mobile (iOS and Android) and web applications, improving usability, consistency, and overall product experience. • Led brand and ideation workshops using design-thinking methods to translate Whil’s value proposition into a cohesive product and visual language. • Supported leadership by ensuring product strategy and experience design reinforced Whil’s acquisition positioning and narrative. ### Product design @ Cleo @ Cleo Jan 2018 – Jan 2018 | San Francisco Bay Area Led end-to-end product design for Cleo’s digital platform, owning initiatives from early concept through launch. Partnered closely with product, engineering, research, and go-to-market teams to scale Cleo’s experience internationally, improve activation, and support enterprise growth. • Led all design initiatives from conception through delivery, shaping Cleo’s core product experience across mobile and platform surfaces. •Played a key role in international product launches, adapting onboarding, experience patterns, and workflows for global markets. • Drove UX initiatives that improved onboarding and activation metrics by 55%, increasing early user engagement and product adoption. • Co-led user research and usability studies that identified new product opportunities—features that are now part of Cleo’s live experience. • Guided early ideation and concept development for Cleo’s mobile app redesign (iOS and Android) and rebrand, aligning experience, brand, and product strategy. • Supported enterprise sales and partnership initiatives by contributing product narratives, experience concepts, and design direction aligned to customer needs. ### Lead Product Designer @ Roofstock Jan 2016 – Jan 2018 | Oakland, Ca Led product and design initiatives supporting the growth of Roofstock’s real estate investment platform. Partnered closely with product, engineering, marketing, and executive leadership to drive marketplace conversion, launch new mobile products, and support Series B fundraising.
 • Led design initiatives across Roofstock’s core marketplace and growth surfaces, supporting increased traffic acquisition, conversion, and transaction volume. • Co-led product and design strategy for Roofstock’s first mobile asset management app (iOS and Android), enabling property owners to optimize the financial performance of their rental investments. • Launched Roofstock’s real estate asset management mobile app, expanding the platform beyond marketplace transactions into ongoing portfolio management. • Drove UX improvements across the marketplace experience that helped increase conversion and completed transactions by 3× year over year. • Managed and allocated design resources across product and marketing, ensuring alignment between growth campaigns, acquisition funnels, and product experience. • Played a key role in supporting the executive team’s $20M Series B fundraising, contributing product vision, experience narratives, and mobile strategy central to investor positioning. ### Design Director - Healthline.com @ Healthline Media, Inc. Jan 2013 – Jan 2016 Directed all product and experience design for Healthline.com, leading a multidisciplinary team and partnering closely with product, engineering, and revenue teams. Helped scale Healthline from an emerging media platform into one of the largest health destinations in the U.S., driving massive audience growth and monetization impact. • Led and managed a team of 9 interaction and visual designers, setting design direction and execution standards across Healthline’s core platform. • Directed end-to-end UX execution across user flows, wireframes, prototypes, and production design, ensuring consistency, quality, and scalability. • Led UX and experience improvements that helped grow Healthline from 1.1M monthly visitors (2013) to over 55M monthly visitors (2015). • Partnered with product management to establish usability testing and A/B experimentation practices, contributing to 2× year-over-year traffic growth. • Led ideation and design improvements for Healthline’s advertising experience, setting benchmarks later adopted by other large media platforms. • Played a key role in establishing Healthline.com as the 4th largest health website in the U.S., now serving 60M+ monthly unique visitors. ### Lead Designer @ Healthline Media, Inc. Jan 2010 – Jan 2014 | San Francisco Bay Area Led design across Healthline’s media and enterprise product lines, building the foundation for an in-house design organization and scaling design practices to support rapid growth. • Led all design initiatives across consumer media and enterprise solutions, owning UX, interaction design, and visual direction for web and mobile products. Built and scaled Healthline’s in-house design team, establishing hiring, workflows, and quality standards. • Led the 2011–2012 redesign of Healthline.com, laying the groundwork for the platform’s subsequent growth to top-tier industry scale. • Developed and implemented design workflows and processes that resulted in a 2× increase in team productivity. • Created product presentations and experience narratives for enterprise clients, supporting sales and partnership efforts. ### Art Director, Interaction Design Manager @ MyPoints.com Jan 2009 – Jan 2010 | San Francisco Led interaction design and lifecycle marketing experiences for MyPoints’ consumer rewards platform, managing cross-functional creative teams and driving UX initiatives that supported member growth and engagement. • Directed designers and copywriters to deliver high-volume email and lifecycle marketing campaigns, maintaining brand consistency and execution quality at scale. • Defined UX strategy and experience improvements across MyPoints.com that contributed to a significant increase in the member base within one year. • Partnered with business and marketing stakeholders to translate requirements into clear creative briefs, aligning design output with growth objectives. • Oversaw end-to-end design execution across email, web, and member-facing experiences, balancing speed, quality, and impact. ## Education ### Associate of Science Degree in Digital Media in Digital Arts Full Sail University ### BS in FILM AND VIDEO PRODUCTION Foreign Credential Evaluation – FCE ### Associate of Science Degree in Film and Video in Film and Video Full Sail University ### Specialized Degree in Audio Recording Engineering in Audio and Acoustics Taller the Arte Sonoro ### GRAPHIC DESIGN - VOCATIONAL STUDIES in Graphic Design Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/nelson-hernandez-arteaga - Website: https://www.nelsonarteaga.design - Website: http://www.3675design.com - Website: https://www.stridehealth.com --- Source: https://flows.cv/nelsonhernandezarteaga JSON Resume: https://flows.cv/nelsonhernandezarteaga/resume.json Last updated: 2026-04-05