Leading a team designing Platform and Self-Serve (Product Growth) experiences

Led a team of 5 designers for the Developer Platform (https://www.cloudflare.com/developer-platform/), and Emerging Technology and Incubation teams, delivering products and driving adoption across 12+ product solutions for Workers, Pages, AI, Media, Storage, and Databases.

• Oversaw web product experiences for key developer journeys such as onboarding, enablement, development, deployment, debugging, configuration, maintenance and management.

• Increased team impact by partnering designers with cross-functional partners on design-led strategy workshops, reviews, demos, CLI flows, and more to improve delivery efficiency and quality.

• Cultivated a collaborative and innovative design culture through coaching and establishing practices such as design critiques, workshops, retros, playbooks, design pairing, and Quick Wins initiatives.

• Aligned product vision, business objectives, and design strategy by overseeing projects from conception to delivery: advising on scope, approach, delivery strategies, user research, and implementation reviews.

• Managed high-stakes design delivery for Cloudflare’s annual innovation weeks, launching 23 product experiences in 2023 (https://www.cloudflare.com/developer-week/)

Led product design (end-to-end) for the Developer Platform products: Workers, Pages, R2 (S3 competitor)

• Designed foundational product experiences including onboarding, code editing, CLI authentication, logs, git connection, configuration, integrations, dashboard navigation, billing, and more.

• Collaborated with senior leaders within and outside of the Developer Platform to discuss design strategy, propose solutions, and present designs and case studies across the company.

• Led and conducted design reviews for Developer Platform products. Provided feedback to designers and mentored them in communication, interaction design, systems thinking, collaboration, and reviewing implementation.

• Drove customer focus through establishing regular customer research (50+ interviews, many surveys), validation, and sharing insights with the team to incorporate into product experience decisions.

Designed developer & platform experiences such as: Workers, Audit Log, DNS management, navigation, account management, onboarding, email verification, and design systems.

Designed (end-to-end) experiences from requirements, concepts, job stories, wireframes, components, prototypes, and detailed specs. Influenced strategy by presenting vision and concepts to stakeholders.

• Collaborated with engineers on specs, pull request requests, and testing to ensure high quality interactions.

• Key contributor to the Cloudflare Design System, working with designers and engineers to align on components, consolidate patterns, collaboration, and discuss and execute on improvements.

• Championed user needs through user research and embedding insights into the product development process.

Lead product and visual design (end-to-end) for web application dashboard, app marketplace, and website.

• Designed concepts, wireframes, illustrations, and prototypes for implementation specs and user testing.

• Built user research processes from the ground up, and shared findings to inform usability improvements and product strategy.

• Took on implementation tasks for layout, content, and design assets in HTML, CSS, and SVG to assist engineers with reaching product deadlines.

• Audited flows, actioned tickets, reviewed pull requests, and engaged with open source contributors.