Experience
2022 — Now
San Francisco, CA
Chief Architect, Foundational AI/ML Platform
• Chief architect of an enterprise AI/ML platform driving company-wide AI transformation across Streaming (HBO Max, discovery+), generating $50M+ in business impact.
• Defined long-term platform strategy, influencing multi-year investment decisions and technical direction across the organization.
• Established engineering standards adopted across 25+ teams and 300+ microservices, improving reliability, velocity, and interoperability.
• Partnered with executive leadership across Product, Research, and Data Science to align architecture with strategic priorities.
Selected Impact
Multimodal Video AI
• Pioneered next-generation video understanding capabilities spanning video, text, and audio using large vision-language models (VLMs), vector embeddings, and Retrieval-Augmented Generation.
• Enabled intelligent video search, automated promo generation, and AI metadata pipelines that increased engagement and reduced churn.
CaptionAI (Founding Architect)
• Built a production ML platform for speech-to-text, translation, and dubbing -- dramatically accelerating global content localization.
AdReady Platform
• Led architecture for ML-driven contextual ad placement using scene detection, OCR, and object recognition -- materially increasing VOD monetization and ad revenue.
Platform Excellence
• Authored mission-critical architecture documents supporting flagship streaming launches.
• Created a unified Protobuf/JSON schema ecosystem that standardized service-to-service communication at scale.
Selected External Recognition
• Invited Speaker, AI Infra Summit (Santa Clara) -- “The Hidden Engine of AI: Inside WBD’s Foundational AI/ML Platform.”
Presented architecture and strategic vision behind enterprise-scale ML infrastructure powering streaming transformation.
Tech: AI Infrastructure, Distributed Systems, Multimodal AI, Agentic AI, Vector Databases, Kubernetes, Kafka, Go, Python, RAG, AWS/GCP
2019 — 2022
2019 — 2022
Greater Seattle Area
Founding Principal Engineer, Global Video Platform (discovery+)
• Architected and delivered the distributed video platform that became the foundation of discovery+, scaling from inception to global availability.
• Helped grow engineering from 2 to 50+, setting the technical bar and operational culture.
• Built automation-first engineering practices enabling rapid delivery without sacrificing reliability.
Personalization & AI/ML Leadership
• Founded and led the Recommendations & Personalization initiative driving measurable engagement across discovery+.
• Owned architecture end-to-end -- infrastructure, data pipelines, MLOps workflows, and real-time model inference.
• AI-powered recommendation rails quickly became the top drivers of clicks and minutes watched across the platform.
Organizational Influence
• Trusted architectural advisor across the organization, aligning teams around scalable technical direction.
• Served as Hiring Champion / Bar Raiser, shaping senior hiring decisions during hypergrowth.
Tech: Distributed Systems, AWS/GCP, Go, Python, Kubernetes, Postgres, Kafka, CI/CD, Serverless, Observability
2017 — 2019
2017 — 2019
Greater Seattle Area
• Led a team of senior engineers to deliver a real-time watermarking service in two weeks -- directly enabling a multi-million-dollar contract.
• Architected distributed live video transcoding pipelines in the cloud.
• Scaled Kafka infrastructure to tens of thousands of messages/sec.
• Delivered 10× performance improvements to UDP live-stream capture services.
Tech: Go, C++17, Python, Kafka, FFmpeg, Docker, AWS, Nomad
2011 — 2017
Herndon, VA / Nis, Serbia
• Technical lead for low-latency video ingestion systems supporting adaptive bitrate streaming and artifact-free playback.
• Designed cloud-native media pipelines deployable across AWS, Azure, and GCP.
• Built high-performance decoding and playback algorithms for large-format video.
• Influenced product roadmap and participated in customer integration strategy.
Early Career Highlight: Introduced Git and modern code review practices, transforming team development workflows.
2010 — 2010
Worked on an open source project "AJAXify PloneFormGen" as part of Google Summer of Code 2010 program for the Plone Foundation.
Education
University of Niš
Master’s Degree
Tennessee Technological University
Student Exchange Program
Petnica Science Center