► Drove a 30% increase in SMB publisher sign-ups for Microsoft Monetize Now (MMN), a beta-phase ad monetization platform, through targeted outreach via social media posts, internal community forums, and direct engagement

► Defined product requirements and partnered with engineering, design, and customer support to replace a legacy email-based contact system with an in-product solution, achieving a 4.33 customer satisfaction score and improved support accessibility

► Increased contact form engagement by 25% by leveraging a behavioral analytics tool to identify UX friction points and applying data-driven design optimizations

► Led the development and system integration of a promotional email opt-in design that collects and stores user consent after ensuring compliance with Microsoft’s accessibility, security, privacy, and legal standards

► Enabled sales and customer support teams to enhance their preparedness and effectively communicate new feature releases to publishers by creating presentations, video demos, and one-pagers

► Achieved a 15% reduction in user-reported issues by leading user research initiatives that informed the development of a new onboarding and profile completion process

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Microsoft Monetize Now was an ad monetization solution like Google AdSense, designed for SMB publishers, blogs, and content creators. In its pilot phase, it focuses on platform functionality and publisher feedback. The goal is to provide seamless integration of high-quality ads, maximizing revenue through a simple, code-on-page solution.

🔗 https://monetizenow.microsoft.com/

🔗 Blog: https://msft.it/604590cuU

► Launched a web-based video conferencing platform for Drexel University to host 30+ virtual networking and student events by configuring backend features and access controls to support seamless attendee experiences

► Spearheaded the product direction for an in-house scheduling and event management app by coordinating with a team of 4 (1 designer, 3 engineers) to refine usability through rapid iterations based on internal feedback

► Increased webpage traffic by 15% for Ciright CyberOne by developing case studies, blogs, and marketing collateral that supported product launch and drove awareness of biometric security innovations

► Developed and maintained a LinkedIn content calendar for an audience of 1,400+ followers, publishing 3–4 posts weekly aligned with product launches and cybersecurity topics

► Shaped go-to-market messaging and positioning for Ciright’s biometric security cards by conducting direct customer outreach to identify pain points and refine marketing strategies for increased brand awareness

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🔗 https://www.cyberonecard.com/

🔗 https://drexel.ve.ciright.com/

► Enhanced 5G coverage and network messaging on the Xfinity Mobile network webpage by defining and documenting the project scope and deliverables to ensure clear customer communication of 5G capabilities

► Conducted a competitive market analysis of the top four phone carriers’ network pages and presented design recommendations that influenced the design team in adopting a revamped UI layout

► Delivered key project milestones on time by utilizing Jira to manage the product backlog and track progress while documenting and sharing updates in Confluence across cross-functional teams

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Comcast's Associate Product Manager Program attracts and trains undergraduate and recent graduates in the skills of product management on the job within product teams. With the assistance of mentors and a structured training curriculum, APMs will obtain unique skillsets and views on how to create tech products customers love.

‣ Configured over 40 contracted solutions a day for InstaMed’s healthcare provider customers on the InstaMed Platform

‣ Ensured accuracy of all customer orders from Sales and Contracting through Salesforce

‣ Coordinated with internal departments and InstaMed’s partners as needed on provisioning activities and tasks