Envision and design responsive, cross-platform digital experiences for the Simon+ Loyalty Program, collaborating with creative and marketing teams to establish a cohesive brand identity.

Conduct competitive analyses to inform design decisions and share insights with cross-functional teams.

Collaborate closely with multidisciplinary product teams to deliver design solutions, including user flows, wireframes, and high-fidelity prototypes.

Drove the design and development of a Diagnostic Tool to provide insights for content partners, helping diagnose knowledge issues and improve AI performance for better user responses.

Spearheaded the design of a skill development tool aimed at reducing development time for CxDs by 50% while enhancing the factuality and helpfulness of the Help Guide.

Advocated for design excellence by translating usability studies into actionable insights, aligning with business goals, and addressing technology constraints to inform and implement strategic design decisions.

Developed and maintained novel widgets, components and patterns to elevate the overall user experience.

Improved the end-to-end experience of the conversational workflow creation process, enabling seamless operation of the Support Chat Generative AI in assisting Google customers on the Help Center website.

Conducted user research, user interviews, usability testing, and various design feedback loops to ensure the product meets both user and business goals.

Collaborated closely with product managers, engineers, UXR and cross-functional partners to implement and launch various scalable experiences in the Help Center.

Provided engineers with specific guidelines to enhance front-end accessibility across all web and mobile applications, promoting a more inclusive and user-friendly digital experience.

Influenced and drove design solutions through the creation of storyboards, user flows, site maps, high-fidelity mockups, and prototypes, effectively translating user needs into actionable decisions.

Redesigned the user flows, improved accessibility, and helped launch feature sets that have increased the user conversion rate on the mobile app by up to 35% and brought in almost 20k new users.

Led design reviews, presenting comprehensive and polished deliverables to stakeholders and executive-level leadership, while effectively managing the end-to-end design process with a focus on timeliness and attention to detail.

Conducted A/B tests to evaluate the effectiveness of design changes, optimize data-informed decisions, and gather insights on user preferences and behaviors.

Designed product landing pages and ensured the consistent appearance of the main website by conducting tests and enforcing content standards.

Worked with Web Creative Managers to establish and improve the look and feel of various interfaces across web products.

Collaborated with Developers to format and troubleshoot web layouts, while also keeping them informed about the design system and upcoming projects.