# Niaz Zia > Event Director | Creative Direction, Floral & Decor Location: Ross, California, United States Profile: https://flows.cv/niazzia From inspiration to execution, I am an Event Planner and Creative Director, and the founder of a floral and décor studio dedicated to creating thoughtfully curated environments for intimate gatherings, cultural celebrations, nonprofit galas, and large-scale events. My work blends creativity with intention, focusing on designs that feel elevated, personal, and emotionally resonant. Floral and décor are at the heart of everything I do. I grew up learning the art of decoration from my father, a decorator himself, and carried that foundation into formal design education and years of hands-on experience. Today, my approach centers on storytelling, visual balance, and purposeful details. As the Executive Director of Leon Event Hall in San Francisco, I bring strong operational insight and budget awareness to every project, ensuring each event is not only beautiful, but thoughtfully planned and seamlessly executed. ## Work Experience ### Executive Director @ Leon Event Hall Jan 2024 – Present | San Francisco Bay Area Oversee all venue operations and lead the execution of large-scale weddings, nonprofit galas, corporate events, and cultural celebrations. Serve as the primary decision-maker for client experience, contracts, budgeting, vendor partnerships, and on-site production. Direct full event lifecycle management from inquiry to execution, ensuring operational excellence while maintaining high design and service standards. Drive revenue growth, community partnerships, and brand positioning for one of San Francisco’s premier event venues. ### Lead Product Designer @ OCTOPYD Jan 2024 – Jan 2026 | San Francisco Bay Area As Lead Product Designer at OCTOPYD, a startup, I lead the redesign of products for B2B and B2C markets. My role includes defining design strategy, conducting user research, and collaborating with teams to create intuitive and engaging user experiences, ensuring high-quality solutions that align with business goals. ### Senior Digital Storytelling Designer @ Dolby Laboratories Jan 2024 – Jan 2025 | San Francisco Bay Area As a Senior Digital Storytelling Designer, I combine my product design expertise with storytelling techniques to craft compelling and innovative narratives that align with user needs and business objectives. My responsibilities include developing strategic content frameworks, designing interactive experiences, and collaborating with cross-functional teams to deliver cohesive and engaging digital products that effectively enhance user engagement and brand identity. ### Senior Product Designer @ Ludwig Computing Jan 2024 – Jan 2024 I am entrusted with overseeing the entire product storytelling journey, which involves conducting thorough research, creating user-centric story experiences, offering creative direction, and defining design systems. ### Senior Product Designer @ Dell Jan 2017 – Jan 2023 | San Francisco Bay Area Managed end-to-end product life cycle and design system, leading research, information architecture, UX/UI design, and close collaboration with front-end developers for seamless functionality and aesthetics. Directed marketing projects, effectively communicating designs and insights to diverse stakeholders, contributing to overall project success. ### Senior UX-UI Designer @ Intuit Jan 2016 – Jan 2017 | Mountain View, California, United States Led the redesign of the email template system from a desktop-only format to a fully responsive system suitable for various occasions. •Collaborated with cross-functional teams, including marketing, to define requirements for enhancing the functionality of hero images. Worked closely with the engineering team to develop and implement the system and templates, ensuring seamless integration with existing technologies and optimal user experience. ### Visual & UI Designer @ SapientRazorfish Jan 2015 – Jan 2016 | San Francisco Bay Area Collaborated with product management, engineering, marketing, sales, and technical team to gather requirements. Developed and designed based on research for Honda, Usana, Intel, and Disney projects. ### Designer @ Eleven, Inc. Jan 2015 – Jan 2015 Created branding solutions. UX/UI and print design. Responsibilities were across a spectrum of traditional campaigns and digital platforms. ### Art Director @ Young + Hungry a Creative Co-Op Jan 2014 – Jan 2015 Designed visual systems and advertising campaigns. Worked included social media, videos, animation, and photography. Accounts included Super Hope, EEI, Ubisoft, and Young and Hungry. ## Education ### Master of Fine Arts (MFA) in Digital Advertising Academy of Art University ### Master of fine Arts (MFA) in Illustration Azad University (IAU) ### Bachelor of Fine Arts (B.F.A.) in Graphic Design and Communication Azad University (IAU) ## Contact & Social - LinkedIn: https://www.linkedin.com/in/niazzia - Website: http://www.niazzia.com --- Source: https://flows.cv/niazzia JSON Resume: https://flows.cv/niazzia/resume.json Last updated: 2026-04-07