🟠 Oversaw the end-to-end experience of the Rares platform by conducting usability studies, uncover problems and opportunities, and generate recommendations

🟠 Collaborated with cross-functional teams to define and implement design strategies that aligned with business goals and user needs

🟠 Created wireframes and prototypes using Figma to visualize and communicate concepts and interactions effectively

🟠 Implemented responsive design principles, considering various device types and screen sizes

🟠 Established and maintained a comprehensive design system, improving efficiency and consistency while ensuring a cohesive experience across products

🟠 Led the creative direction and visual design strategy for the company’s interactive products and digital experiences

🟠 Developed and maintained design standards and guidelines to facilitate efficient design workflows and cohesive experience across all touchpoints

🟠 Orchestrated user research and usability testing to inform design decisions, leading to data-driven improvements and experiences

🟠 Worked closely with product managers and engineers to oversee the implementation of interactive design solutions

🟠 Conceptualized and executed marketing campaigns, effectively leveraging design to communicate Rares and drive customer acquisition

🟠 Worked in tandem with the co-founding team and actively contributed to the product strategy, business development, and innovation

🟠 Spearheaded the development of the brand and collaborated extensively with Chief Creative Officer to help shape and evolve the Rares identity

🟠 Conducted comprehensive market research and user testing to uncover problems and opportunities and generate design recommendations

🟠 Implemented design thinking methodologies to iterate on product features, refine user journeys, and enhance the platform functionality and usability

🟠 Played a critical role in fundraising efforts by creating compelling pitch materials and prototypes to attract investor interest and funding

🟠 Collaborated with product and engineering to provide creative direction and design expertise to enhance the MineralWare platform user experience

🟠 Played a pivotal role in the design and development of creating a mobile user experience

🟠 Gathered and analyzed insights and feedback from the product and client success team to inform design and functionality decisions

🟠 Designed wireframes and interactive prototypes to communicate design concepts to key stakeholders, to ensure a clear understanding of UI and interactions

🟠 Worked on the design of new features and enhancements, to ensure that they aligned with user needs, business goals, and brand