# 🐚 Nichelle Reyes

> Lead Product Designer at McAfee

Location: Seattle, Washington, United States
Profile: https://flows.cv/nichelle

(📌Not interested in contract work or relocation) Experienced data-driven Lead Growth Product Designer for Scam Detector at McAfee (includes text scams, email scams & video scams using Ai & DeepFake Detector). Taking broad, conceptual ideas & turning them into something useful & valuable for users. I have a history of 10+ years working in the tech industry.

## Work Experience
### Lead Product Designer @ McAfee
Jan 2025 – Present
• Lead Growth Product Designer for Scam Detector (includes text scams, email scams & video scams using Ai & DeepFake Detector)

### Senior Product Designer @ Walmart
Jan 2023 – Jan 2025 | Seattle, Washington, United States
• Senior Growth Product Designer for the Acquisition Walmart+ team

### Product Designer @ REI
Jan 2020 – Jan 2023 | Seattle, Washington, United States
• Digital Product Designer (Interaction Designer) for the Product Gear & Apparel Team
• Designed using Figma 
• Took broad, conceptual ideas & turned them into something useful & valuable for users 
• Designed product for site & app through strategy, prototyping, UX/UI, & testing
• Pushed for new user acquisition on site & in app (new Co-op members)
• Facilitated conversations and collected inputs across teams to inform design decisions 
• Partnered with product owners to explore, test and iterate concepts for new features
• Leveraged customer insight through data and research to make design decisions
• Gave storytelling presentations to stakeholders and senior leadership
• Focused on accessibility, diversity & inclusion

### Product Designer @ Amazon
Jan 2020 – Jan 2020
• Digital Product Designer for the Prime Expansions Cross-channel Product Team 
• Redesigned UX/UI of Prime benefits page 
• Designed product for site & app through strategy & UX/UI
• Created mobile experience of Prime benefits page (didn’t exist before)
• Worked with new market teams on ground (virtually) to localize Prime benefits pages Launched new markets in Saudi Arabia & Turkey in 2020 during pandemic
• Created "how to" deck for new marketing managers launching new Amazon Retail market. Contains localization guidance as well templates I developed to launch Amazon Retail homepage in new markets

### Visual Designer @ Alaska Airlines
Jan 2019 – Jan 2020 | Greater Seattle Area
• Visual Designer on Brand Marketing Team 
• Took broad, conceptual ideas and turned them into something useful and valuable for the 30 million plus daily users of Alaska Airlines
• Collaborated with all designers and cross-functional partners in the design language for Alaska's digital solutions by leading the creation, iteration, and development of continuous improvements to digital style guides and libraries
• Designed a range of digital & print assets for Alaska & external partners such as Kevin Durant & Russel Wilson
• Designed social media assets focussing on user experience for Instagram, Twitter & Facebook that are still seen daily by Alaska’s 450 thousand plus followers (on IG)

### UX/UI Designer @ Amazon Web Services (AWS)
Jan 2018 – Jan 2019 | Seattle, Washington
• UX/UI Designer on AWS D1 Product Team using Adobe
• Designed icons, illustrations, diagrams & other web assets for website re-brand 
• Built an internal illustration library which includes 1,100+ icons & line illustrations. Created process for building out the library 
• The library is streamlining AWS key metaphors & visuals & is easily searchable visually & via keywords. • Available to all 200 thousand plus AWS employees
• Redesigned TV screensaver for Alexa for Business that sits in conference rooms of Alexa for Business customers
• Created a Product Icon Template and guidelines for creating new AWS Product Icons

### Icon Designer @ Microsoft
Jan 2016 – Jan 2018 | Redmond, Washington
• Icon Designer on Microsoft Office Icon Product Team using Adobe
• Designed over 1,400 icons for the 2019 Microsoft Office UX update
• Designed icons while considering core idea and intent of action
• Designed icons for both web & mobile app products
• Focused on accessibility 
• Designed icons to be pixel-perfect 
• Turned icons into deliverable fonts

### Visual Designer @ Beneplace, LLC
Jan 2015 – Jan 2016 | Austin, Texas Area
• Visual Designer on Marketing Team
• Created Beneplace logo used on IG, FB, TW & LinkedIn
• Created meaningful content and successful print and digital design media for 200+ different clients
• Created HTML email communications to send to clients each month
• Created graphic design for clients including banners, flyers, logos, popups, web graphics for advertising, and PDF communications
• Created a logo suit for a vendor, Tickets at Work, that can be seen on all benefit platforms
• Created responsive site design mock-ups for our computer programmer
• Created on-going company projects such as holiday card designs, client-media kit, etc.
• Created quarterly marketing campaign schedule and designs including HTML email communications, popups, PDF communications, powerpoint presentations, word communications, etc.
• Created and managed Instagram account for Beneplace

### Graphic Designer/Barista @ Houndstooth Coffee
Jan 2013 – Jan 2015
• Created graphic design for Houndstooth by means of business cards and coffee brewing recipe cards
• Worked on a team of Baristas to craft wonderful cups of coffee and to create unique experiences for guests

### Visual Designer @ Nichelle Reyes Design
Jan 2010 – Jan 2015 | Austin, Texas Area
• Creating digital and print design work for clients

• Below is a list of people that I have worked with:

• Amazon Prime Expansions - Seattle, WA - 2020
• Alaska Airlines - SeaTac, WA - 2019-2020
• Likewise Donuts - Austin, TX - 2018-2020
• Neon Yolk - Austin, TX - 2016-2020
• Houndstooth Coffee - Austin, TX & Dallas, TX - 2014-2015, 2020
• Period Austin - Austin, TX - 2020
• TEKSystems Digital - Seattle, WA - 2018-2020
• Period Austin - Austin, TX - 2019
• Fremont Art Walk - Seattle, WA - 2019
• Amazon Web Services - Seattle, WA - 2018-2019
• Georgetown Art Walk - Seattle, WA - 2019
• The Seattle Freeze - Seattle, WA - 2019
• Microsoft Office - Redmond, WA - 2016-2018
• Filter Digital - Seattle, WA - 2016-2018
• Broadfork Cafe - Seattle, WA - 2018
• Victrola Coffee Roasters - Seattle, WA - 2017
• Canstruction / Urban Engineering - Corpus Christi, TX - 2017
• Hannah J Phillips (Freelance Writer) - Austin, TX - 2017
• Beneplace Inc. - Austin, TX - 2015-2016
• Medici Coffee - Austin, TX - 2016
• Fleet Coffee - Austin, TX - 2016
• Texas Tempeh - Austin, TX - 2016
• Bricolage Curated Florals - Austin, TX - 2016
• Contigo Catering - Austin, TX - 2016
• Practice Yoga Austin - Austin, TX - 2016
• Sanctuary Yoga Austin - Austin, TX - 2016
• The Watters Band - Austin, TX - 2016
• I Am the Albatross Band - Austin, TX- 2016
• Trin's Place Animal Rescue - Denver, CO - 2015
• Sarah Bee Hair - Austin, TX - 2015
• Texan Star Pools & Spas - Salado, TX - 2014
• Nomadic Justin - Bicycle Touring & Adventure Travel - Austin, TX - 2014
• Massage Harmony - Austin, TX - 2014
• Tabor Training - Austin, TX - 2014
• New Blossoms - Maternal Health & Beauty - Austin, TX - 2014
• The University Star Newspaper - San Marcos, TX - 2011-2012
• LaMarr Womack & Associates Architects - Corpus Christi, TX - 2009-2010

### Front Desk Staff @ South Austin Rock Gym
Jan 2011 – Jan 2013 | Austin, Texas, United States
• Worked the Front Desk at the South Austin Rock Gym
• Really stoked my interest in climbing 
• Taught me the safety of climbing outdoors when before I was really just winging it outside sport climbing
• Helped me afford a climbing gym membership by making it free

### Graphic Designer @ The University Star Newspaper at Texas State
Jan 2011 – Jan 2012 | San Marcos, Texas
• Created graphic design for the University Star Newspaper at Texas State University
• Created designs for newspaper advertisements, logos, newspaper layouts, etc. 
• Put together an entire newspaper issue (mostly by myself) called the Gaming Issue in Spring 2012

### Design Intern @ LWA Architects
Jan 2009 – Jan 2010
• Paid Design Internship
• Specified materials and furnishings, such as wall finishes, flooring, cabinetry, etc. for local and surrounding area School Districts
• Picked all interior colors and created color boards for Architecture projects including Camp Mabry, Bishop TX High School and others
• Created graphic design for company projects including presentation packets, brochures, banners, etc.
• Prepared packages for pickup & tracked packages as needed


## Education
### Bachelor of Fine Arts - BFA in Communication Design
Texas State University

### Graphic Design
Del Mar College

### Architecture/Interior Design
The University of Texas at San Antonio

### Gregory-Portland High School


## Contact & Social
- LinkedIn: https://linkedin.com/in/nichellereyes
- Website: http://www.nichellereyes-design.com

---
Source: https://flows.cv/nichelle
JSON Resume: https://flows.cv/nichelle/resume.json
Last updated: 2026-02-23