2022 — Now
Palo Alto, California, United States
Assumed the responsibilities of an interim Director for 1 year, overseeing meetings, reports, and management of 9 designers. Led product management efforts and implemented processes to drive strategic initiatives while the organization sought a permanent hire.
Spearheading, executing, and driving a new design concept to unify 6 individual products into 1 application suite centralized by 1 user administration portal including new spaces for a multi-tenant based strategy which are powered by platform AI services.
Formulated design strategy and conducted weekly reviews with designers, PM, and engineers to oversee the pilot product U-Assist for a global enterprise, thus saving the customer $35 million by cutting down to 15 secs after call work.
Lead design, strategy and executive of an innovative conversational AI proof of concept within 3 months, on time to present the prototype to an Innovation Board of 6 organizations resulting in securing contract extensions and final product purchases.
Won CEO support to shift business strategy from 6 fragmented products to 1 unified suite with a single SSO-enabled admin portal, streamlining onboarding, improving adoption, and reducing churn.
Achieve adoption by a Fortune 25 fintech by delivering a secure, compliant onboarding flow for enterprise admins through AD Sync, SCIM, and SSO enabling contract expansion and successful launch in March 2025.
Palo Alto, California, United States
Founded and grew the company's first design department from a one-person team to a thriving group of 12 designers, successfully managing a culture of collaboration, feedback, and continuous improvement across multiple time zones.
Promoted to Principal Product Designer after first securing executive buy-in to create a platform-wide design system, then delivering 30+ web components in 3 months to standardize 3 style guides and accelerate developer velocity.
Delivered $35M in cost savings for Fortune 20 telecommunications provider by designing agent assist pilot product that reduced after-call work from 24 to 15 seconds and led to a purchase of 18K more agent seats.
Founded a mentorship program that advanced 2 entry level designers to promotions and increase of pay while elevating team performance and capabilities.
Conducted UX audit that identified navigational obstacles requiring users to make 9 clicks to reach their desired page. Prioritized and implemented changes on the roadmap, resulting in a 90% increase in product adoption.
San Francisco, California
Integrated NewVoiceMedia capabilities into Vonage’s broader product suite, aligning design with enterprise-grade workflows and customer needs.
Continued to evolve Conversation Analyzer post-acquisition, ensuring ongoing adoption and measurable customer impact within Vonage’s cloud communications platform.
San Francisco, California
Promoted to Lead UX Designer after designing and building the award-winning Conversation Analyzer, a text-to-speech analytics tool that achieved a 90% upsell rate and helped a client achieve a 500% growth in sales, illustrating the ability to drive business outcomes.
Established the first UX design process and strategy to lower risk of miscommunication which included implementing research at the beginning, adding in storyboards, building prototypes for usability testing, and ensuring presence at all Project Kickoff workshops, whether in person or remote.
Earned multiple industry honors for Conversation Analyzer, including 2018 & 2019 TMC Internet Telephony Product of the Year and the 2018 Ventana Research Digital Innovation Award.
San Francisco
Spearheaded a new UI & UX design department, for a global communications cloud software platform, with 600+ customers spanning 128 countries and six continents.
Launched a design sprint track to streamline product management and improve collaboration through regular product kickoffs.
Education
2002 — 2005
California College of the Arts
BA
2002 — 2005