# Nichelle Fair > Principal Product Designer | 11 years leading vision delivering impact of AI product design & strategy for enterprises | B2B | B2B2C Location: Emeryville, California, United States Profile: https://flows.cv/nichellefair I am an Experience Designer and Product Strategist with 11 years of professional experience building and simplifying complex B2B2C enterprise systems, with a specialization in conversational and enterprise AI. As a dynamic design leader and change agent, I excel in the end-to-end production of web applications, unifying legacy SaaS into intuitive, user-friendly experiences through systems thinking and challenging the status quo to deliver measurable impact. For example, after presenting an innovative vision to shift business strategy from 6 fragmented products to 1 unified suite I won CEO support to lead design and strategy to build a single SSO-enabled admin portal in order to streamline onboarding, improve adoption, and reduce churn. My workflow integrates project management, facilitating conversations, tracking progress, and managing stakeholders to maintain momentum, prevent miscommunication, and reduce production risks. In one such case I moderated weekly cross-product meetings and analyzed deployment patterns to deliver a unified provisioning strategy, accelerating deployment of 22 products across 14 customers, cutting implementation from 5+ months to 24 hours, surpassing the 30% improvement goal, and increasing revenue velocity by 8,000%. I foster a creative, judgment-free environment to enhance team skills and prevent failure. Therefore I initiated a mentorship program for junior designers, which within 2 years resulted in two being promoted to mid-level roles. Why not get in touch with me? Email me at nichellefairdesign@gmail.com My key skills: team leadership, product design, design strategy, User research, user testing, stakeholder management, project management, experience design, product management, interaction design, visual design, ui design. ## Work Experience ### Staff Product Designer @ Uniphore Jan 2022 – Present | Palo Alto, California, United States - Assumed the responsibilities of an interim Director for 1 year, overseeing meetings, reports, and management of 9 designers. Led product management efforts and implemented processes to drive strategic initiatives while the organization sought a permanent hire. - Spearheading, executing, and driving a new design concept to unify 6 individual products into 1 application suite centralized by 1 user administration portal including new spaces for a multi-tenant based strategy which are powered by platform AI services. - Formulated design strategy and conducted weekly reviews with designers, PM, and engineers to oversee the pilot product U-Assist for a global enterprise, thus saving the customer $35 million by cutting down to 15 secs after call work. - Lead design, strategy and executive of an innovative conversational AI proof of concept within 3 months, on time to present the prototype to an Innovation Board of 6 organizations resulting in securing contract extensions and final product purchases. - Won CEO support to shift business strategy from 6 fragmented products to 1 unified suite with a single SSO-enabled admin portal, streamlining onboarding, improving adoption, and reducing churn. - Achieve adoption by a Fortune 25 fintech by delivering a secure, compliant onboarding flow for enterprise admins through AD Sync, SCIM, and SSO enabling contract expansion and successful launch in March 2025. ### Lead User Experience Designer @ Uniphore Jan 2020 – Jan 2022 | Palo Alto, California, United States - Founded and grew the company's first design department from a one-person team to a thriving group of 12 designers, successfully managing a culture of collaboration, feedback, and continuous improvement across multiple time zones. - Promoted to Principal Product Designer after first securing executive buy-in to create a platform-wide design system, then delivering 30+ web components in 3 months to standardize 3 style guides and accelerate developer velocity. - Delivered $35M in cost savings for Fortune 20 telecommunications provider by designing agent assist pilot product that reduced after-call work from 24 to 15 seconds and led to a purchase of 18K more agent seats. - Founded a mentorship program that advanced 2 entry level designers to promotions and increase of pay while elevating team performance and capabilities. - Conducted UX audit that identified navigational obstacles requiring users to make 9 clicks to reach their desired page. Prioritized and implemented changes on the roadmap, resulting in a 90% increase in product adoption. ### Lead Product Designer @ Vonage (Acquired Newvoicemedia in 2018) Jan 2019 – Jan 2019 | San Francisco, California - Integrated NewVoiceMedia capabilities into Vonage’s broader product suite, aligning design with enterprise-grade workflows and customer needs. - Continued to evolve Conversation Analyzer post-acquisition, ensuring ongoing adoption and measurable customer impact within Vonage’s cloud communications platform. ### Lead UX Designer @ NewVoiceMedia (acquired by Vonage for $350M in 2018) Jan 2017 – Jan 2018 | San Francisco, California - Promoted to Lead UX Designer after designing and building the award-winning Conversation Analyzer, a text-to-speech analytics tool that achieved a 90% upsell rate and helped a client achieve a 500% growth in sales, illustrating the ability to drive business outcomes. - Established the first UX design process and strategy to lower risk of miscommunication which included implementing research at the beginning, adding in storyboards, building prototypes for usability testing, and ensuring presence at all Project Kickoff workshops, whether in person or remote. - Earned multiple industry honors for Conversation Analyzer, including 2018 & 2019 TMC Internet Telephony Product of the Year and the 2018 Ventana Research Digital Innovation Award. ### Lead UI/UX Designer @ NewVoiceMedia (now Vonage) Jan 2016 – Jan 2017 | San Francisco - Spearheaded a new UI & UX design department, for a global communications cloud software platform, with 600+ customers spanning 128 countries and six continents. - Launched a design sprint track to streamline product management and improve collaboration through regular product kickoffs. ### UI Engineer @ Gershoni Creative Agency Jan 2015 – Jan 2016 | San Francisco • Took the lead in building fully customized websites for high-profile clients in Squarespace, assisted in web maintenance of Expression Engine sites, and provided daily customer service to high-end clients. • Worked closely with project managers, creative strategist, and art director in iterative AGILE process wherever needed, including creating flowcharts, wireframes, and image editing. ### UI Developer @ MarkMonitor Jan 2015 – Jan 2015 | San Francisco ### Web Designer + UI Developer @ Simpson Strong-Tie Jan 2014 – Jan 2015 | Pleasanton PROJECT: WEB APPLICATIONS • Create UI for functional web applications, primarily structural engineering calculators. • Collaborated with UX team to conceptualize comps, wireframes, and psds in order to build interactive prototype for Simpson Strong-Tie enterprise software to hand off to back-end developers. • Lead designer for icons, image editing for catalogs, banner ads, and landing pages. ### UI Developer @ MarkMonitor [Creative Group] Jan 2012 – Jan 2013 ### UI Developer @ D&B Digital Jan 2011 – Jan 2012 | San Francisco ### Web Designer @ Ansca Mobile Jan 2010 – Jan 2011 ## Education ### BA in Illustration California College of the Arts Jan 2002 – Jan 2005 ## Contact & Social - LinkedIn: https://linkedin.com/in/nichellefair - Portfolio: https://www.twitter.com/nefairious --- Source: https://flows.cv/nichellefair JSON Resume: https://flows.cv/nichellefair/resume.json Last updated: 2026-03-25