Oversee digital design for B-C and B-B e-commerce website for 2,000+ jewelry collection renowned for its vintage and bohemian motifs. Oversee photography, retouching, digital advertising and landing pages.

Offered high quality marketing and design for agencies, small businesses and nonprofits that include deep dive to understand the market problem and articulate the new vision and execute from the ground up, while teasing out unique needs and requirements to turn them into strengths.

Working as part of a close collaboration in a two-person team, we designed human interfaces for consumer and enterprise software using 'Goal Directed Design,' a design methodology pioneered by Alan Cooper. The essence of the approach is to deeply understand needs and goals of the market, business, and intended users using qualitative interviews and ethnography - the strength of the method is uncovering the discrepancies between what people want and what the system provides; The result is a rich and intuitive experience.

Using this rigorous approach, we created the first front-end interface for Informatica's data integration and business analytics platform called PowerAnalyzer. According to the VP of Product Development, Informatica was able to clinch multi-million dollar deals on the strength of the conceptual design alone.