Working as part of a close collaboration in a two-person team, we designed human interfaces for consumer and enterprise software using 'Goal Directed Design,' a design methodology pioneered by Alan Cooper. The essence of the approach is to deeply understand needs and goals of the market, business, and intended users using qualitative interviews and ethnography - the strength of the method is uncovering the discrepancies between what people want and what the system provides; The result is a rich and intuitive experience.
Using this rigorous approach, we created the first front-end interface for Informatica's data integration and business analytics platform called PowerAnalyzer. According to the VP of Product Development, Informatica was able to clinch multi-million dollar deals on the strength of the conceptual design alone.