# Nicholas Halfhill > Head of Product, Design @ Fairwinds.LA | Banana Republic, RH, Sephora, Ford Location: San Francisco, California, United States Profile: https://flows.cv/nicholashalfhill My passion is creating things that manifest a special "magical" feeling when you experience them. I seek to craft these moments of higher design that live in perfect balance between: - Helpful (Work that solves a need - known or unknown) - Elegant (Work that is executed beautifully - with style) - Simple (Work that is executed with the least amount of ego, pomp, steps-to-completion and/or unnecessary interface) - Intuitive (Work that is so obvious, so inherently smart, that you don't even know how good it is. It is almost invisible.) Mostly nowadays these "things" are digital experiences. I work collaboratively with others "in a circle, in a hoop, that never ends" (queue music) - Building the team - Documenting the vision - Laying out the roadmap, - Acquiring the budget and talent, - Defining the requirements, - Working through the design and the design system(s), - Then executing/testing/re-testing/launching and ultimately... - Measuring the work to do it all over again. ## Work Experience ### Head of Design @ Fairwinds Jan 2022 – Present | San Francisco Bay Area As Head of Product and Design at Fairwinds.LA, I lead cross-functional teams of designers and product managers, driving innovation in eCommerce and AI-driven solutions. We collaborate with iconic brands and startups to deliver beautiful digital experiences. My focus is on strategy, UX/UI design, and product management to create impactful, future-proof design systems, websites, and apps. ### Vice President of User Interface, Product Management @ RH Jan 2021 – Jan 2022 | Corte Madera, California, United States Collaborator, listener, un-blocker, and leader of the teams responsible for the coordination and execution of the digital customer experience at RH - UX/UI Product Design, Product Management, and CMS Content Development. ### Director Product Management @ RH Jan 2017 – Jan 2021 Lead the Product Management (PdM), Product Design (UI/UX), and Content Development (CMS) teams at RH. ### Senior Product Manager @ SEPHORA Jan 2016 – Jan 2017 | San Francisco Bay Area Manage strategy, UI, UX design, development, quality assurance, and implementation of digital experiences for the store associates and clients at Sephora. ### CEO, Co-founder @ Spectra Health Jan 2014 – Jan 2017 | San Francisco Bay Area CEO/President and Co-founder of Spectra. Sold to WSB in 2017. Spectra Care is a HIPAA compliant platform that connects individuals securely across the entire care continuum. Accessible on any device for personal use and for any healthcare organization to provide as a service to communicate compliantly with their teams, patients, and family caregivers. As the CEO my responsibility is driving strategy of our business and products while finding innovative individuals with the tenacity and vision to to become a part of our mission to build a better the healthcare ecosystem. ### Mobile and Tablet Product Manager @ Sephora Jan 2012 – Jan 2014 Manage the development of mobile and tablet products including feature enhancements, function strategies and design. Support and contribute to initial product strategy definition, identifying implementation options, and influence business partners on vendor, flow and vision recommendation. ### CEO, Founder @ Innovi Advertising Inc. Jan 2010 – Jan 2014 Digital Consultancy Group - Product Management, Brand Strategy, and Online Marketing specialists. At Innovi, we partner with clients to develop digital media strategies and branding. We conduct thorough primary and secondary research in-market to build business cases and strategic recommendations. We create digital marketing content that drives sales in health care industries. - Creative Work: Design creative assets, brand design, UXA and site management tools to establish device specific and responsive websites. - Strategy Work: Digital work includes SOW & POV research and client presentations, SEO management, media buying, social media strategy and website development. Post launch analytics experience tracking behavior and pivoting strategy and experience based on learnings. - Pro Bono Work: Implement digital strategy, site development and digital donation programs for local scholarship initiatives. ### Mobile & Tablet Marketing Strategist (Ford and Lincoln Brands) @ Team Detroit Jan 2011 – Jan 2012 Manage all aspects of enterprise mobile and tablet strategy for Ford and Lincoln clients. Oversee comprehensive pitches, scoping and execution of mobile apps, sites and experience layers. - Strategy Work: Mobile web and app strategy, competitive SWOT, agency integration exercises, rich media, location based targeting, in-app push notifications, consumer lifecycle centric strategy, personalization / CXM segmentation, SMS messaging, POP collateral QR codes and cross platform analytics. ### Boardmember and Web Designer @ Lansing Promise Zone Marketing Board Jan 2011 – Jan 2012 Providing free or greatly reduced college tuition to eligible students graduating from select Lansing high schools. The Marketing Board is tasked with campaign strategy and the creation of communication pieces to raise funds and awareness for the educational and economic initiative. ### Vice President @ American Advertising Federation Jan 2008 – Jan 2010 - Vice President - Managed three teams of students while creating a fully integrated marketing campaign. - Digital work - Strategy and logistics for State Farm, Mazda, Century Council and Lansing Promise Zone. UXA of website, blogs, and mobile app design. Planning and Production of podcasts, social trivia challenges, viral college video competition, motion sensor theater gaming, building projections, outdoor event text promotions, point of purchase interactive and outdoor touchscreen games. ## Education ### BA in Advertising Michigan State University ### Film Production UCLA ### Behavioral Psychology UC San Diego ## Contact & Social - LinkedIn: https://linkedin.com/in/nickhalf --- Source: https://flows.cv/nicholashalfhill JSON Resume: https://flows.cv/nicholashalfhill/resume.json Last updated: 2026-04-08