# Nicholas Seidell

> Staff Engineer at Gemini

Location: San Francisco, California, United States
Profile: https://flows.cv/nicholasseidell

## Work Experience
### Staff Engineer @ Gemini
Jan 2025 – Present | San Francisco, California, United States

### Senior Application Support Engineer @ Gemini
Jan 2022 – Present | New York, New York, United States
Provided L2 technical support services to Gemini’s institutional and retail customer base as well as partnered vendors, with a focus on Gemini APIs (REST and websocket), trading systems, network and FIX connectivity, and general application support.

Designed, developed, and maintained automated processes and bespoke tooling to scale internal monitoring capabilities as well as L1 and L2 support services.

Liaised with Gemini core product/engineering teams and institutional client base to identify, triage, and mitigate platform outages and product development areas.

### Technical Program Manager @ Gemini
Jan 2022 – Jan 2022

### Senior Solution Engineer @ MediaMath
Jan 2021 – Jan 2022

### Solutions Consultant @ AppNexus
Jan 2019 – Jan 2022
Served as technical expert and primary point of contact for clients leveraging AppNexus/Xandr advertising solutions. Consulted with key stakeholders to understand their business challenges and provide technical solutions, through a variety of products and services.

Identified opportunities to streamline workflows via automation, development of custom solutions to meet unique client business needs,

### Campaign Lead @ Hulu
Jan 2019 – Jan 2019
Managed digital video campaign set up and execution on behalf of Fortune 500 advertisers. Developed analyses of campaign performance, pacing, and efficacy to determine multi-factor optimization strategies to deliver client goals.

### Senior Analyst, Optimization and Innovation @ Kepler Group
Jan 2018 – Jan 2019 | Greater New York City Area
Advised client teams on digital strategy, optimization and execution. Managed omni-channel direct response digital campaigns to deliver consistent ROI and revenue growth. Developed tactical plans to achieve client goals in new market exploration, sales growth, and customer retention.

### Analyst, Optimization and Innovation @ Kepler Group
Jan 2017 – Jan 2018
Planned and executed direct response digital campaigns on behalf of Fortune 500 advertisers. Developed expertise in an array of digital advertising platforms including Google DV360, Facebook Ads Manager, Amazon Advertising Platform, and others.

### Strategic Investments Analyst @ NASA - National Aeronautics and Space Administration
Jan 2016 – Jan 2016
Performed cost and schedule analyses to advise on investment allocations within the NASA mission portfolio. Assisted with Administration budget development and management of NASA programs through the project lifecycle.


## Education
### Bachelor of Applied Science - BASc in Economics
Vanderbilt University


## Contact & Social
- LinkedIn: https://linkedin.com/in/nicholas-seidell-74b8bb88

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Source: https://flows.cv/nicholasseidell
JSON Resume: https://flows.cv/nicholasseidell/resume.json
Last updated: 2026-04-12