For over 15 years, I’ve worked independently as a designer—creating innovative products that connect people and brands. My work spans UX/UI, visual design, branding, digital marketing, and print, blending creativity with strategic thinking to deliver polished, impactful results.

Curated high-quality imagery, assessed design elements, and crafted image layouts for more than 1,700 product pages within Lumens' extensive catalog of 30,000+ designs, featuring products from over 350 leading brands in lighting, furniture, and premium home décor.

As part of the "Associate Digital Experience" team, I developed HR system features that touched all 2.1M Walmart associates. I designed and launched 25+ product features, including new functionalities and enhancements to the Enterprise Associate Profile system. Collaborating with the research team, I conducted user testing to gather actionable feedback, validate designs, and optimize system usability and performance.

Key achievements:

◆ Increased engagement of chatbot app that assists managers in daily functions such as creating job requisitions and managing Associates by 15%.

◆ Designed new features and improvements to Walmart’s Enterprise Associate Profile system, empowering associates to manage their employment profiles with ease.

Led the design process from research to hi-fi design. Conducted experiments to validate hypotheses and make data-informed design decisions. Collaborated with editorial to integrate audience perspectives. Translated requirements into user-centric solutions, balancing goals, business needs, and technical specs. Developed design systems and brand style guide.

Key achievements:

◆ Drafted 80+ page UX/visual design audit of CalMatters website that included competitive analysis, reader and subject matter expert surveys, user tests, journey mapping, and data synthesis.

◆ Created visual style guide and design system for visual consistency of assets on news articles, videos, data visualizations, and internal publications, which saved hundreds of production man hours per week.

Ideated, wireframed, researched, and prototyped web and mobile app features for Ingenio, an e-commerce consultancy with ~$90M in annual revenue. Led cross-functional collaboration and focused on enhancing the consumer product experience. Conducted user research to develop personas, user stories, journey mapping, using surveys, interviews, A/B testing, and usability testing.

Key achievements:

◆ Generated a mobile app conversion increase of 57% on iOS and 35% on Android as a result of home screen redesign.

◆ Oversaw the development of user personas and psychic advisor personas for Keen.com, synthesizing data from over 120 user interviews.

◆ Restructured permission-restricted profile pages of Keen, reducing site errors by 92%.

◆ Spearheaded cross-functional collaborative in-house design, leveraging visual design proficiency to facilitate a corporate re-brand for Ingenio’s marketing team.