# Nick Garcia > Product Designer | UX/UI Design | Visual Design | Corporate Branding Location: Oakland, California, United States Profile: https://flows.cv/nickgarcia Creative and innovative design ninja with 10+ years in web and mobile platforms. ◆ Apt at directing design through the entire product lifecycle by exemplary collaboration with cross-functional teams and prompt, autonomous delivery. Impacting data-driven results and creating intuitive user experiences for millions of end-users. ◆ Passionate about user-centered design, UX research, and inclusive design practices. Empathizing and advocating for the user at every step of the design process. I am a career designer, and I am always looking for new conversations or connections with like-minded people passionate about what they do and how they do it. Please feel free to reach out to me here on LinkedIn or by e-mail at nick@nickgarcia.design. Whether on the internet or over coffee here in the Bay Area, I truly look forward to our conversation and finding ways we can learn or work together. ## Work Experience ### Freelance Designer @ NickGarcia.Design Jan 2009 – Present | Oakland, California, United States For over 15 years, I’ve worked independently as a designer—creating innovative products that connect people and brands. My work spans UX/UI, visual design, branding, digital marketing, and print, blending creativity with strategic thinking to deliver polished, impactful results. ### Content Designer @ Lumens Jan 2025 – Jan 2025 | San Francisco, California, United States Curated high-quality imagery, assessed design elements, and crafted image layouts for more than 1,700 product pages within Lumens' extensive catalog of 30,000+ designs, featuring products from over 350 leading brands in lighting, furniture, and premium home décor. ### UX Designer @ Walmart Global Tech Jan 2021 – Jan 2024 | Remote As part of the "Associate Digital Experience" team, I developed HR system features that touched all 2.1M Walmart associates. I designed and launched 25+ product features, including new functionalities and enhancements to the Enterprise Associate Profile system. Collaborating with the research team, I conducted user testing to gather actionable feedback, validate designs, and optimize system usability and performance. Key achievements: ◆ Increased engagement of chatbot app that assists managers in daily functions such as creating job requisitions and managing Associates by 15%. ◆ Designed new features and improvements to Walmart’s Enterprise Associate Profile system, empowering associates to manage their employment profiles with ease. ### Product Designer @ CalMatters Jan 2020 – Jan 2021 | Sacramento, California, United States Led the design process from research to hi-fi design. Conducted experiments to validate hypotheses and make data-informed design decisions. Collaborated with editorial to integrate audience perspectives. Translated requirements into user-centric solutions, balancing goals, business needs, and technical specs. Developed design systems and brand style guide. Key achievements: ◆ Drafted 80+ page UX/visual design audit of CalMatters website that included competitive analysis, reader and subject matter expert surveys, user tests, journey mapping, and data synthesis. ◆ Created visual style guide and design system for visual consistency of assets on news articles, videos, data visualizations, and internal publications, which saved hundreds of production man hours per week. ### Senior Product Designer @ Ingenio Jan 2015 – Jan 2020 | San Francisco, California, United States Ideated, wireframed, researched, and prototyped web and mobile app features for Ingenio, an e-commerce consultancy with ~$90M in annual revenue. Led cross-functional collaboration and focused on enhancing the consumer product experience. Conducted user research to develop personas, user stories, journey mapping, using surveys, interviews, A/B testing, and usability testing. Key achievements: ◆ Generated a mobile app conversion increase of 57% on iOS and 35% on Android as a result of home screen redesign. ◆ Oversaw the development of user personas and psychic advisor personas for Keen.com, synthesizing data from over 120 user interviews. ◆ Restructured permission-restricted profile pages of Keen, reducing site errors by 92%. ◆ Spearheaded cross-functional collaborative in-house design, leveraging visual design proficiency to facilitate a corporate re-brand for Ingenio’s marketing team. ### Lead Web Designer @ IMVU Jan 2009 – Jan 2015 | Mountain View, CA Led design and UX improvements for IMVU website and desktop app, a metaverse platform with 4M active users and 40M virtual items in 2014. Served as marketing design lead for the virtual product catalog and music store. Conducted UX/UI research. Managed A/B testing for banner ads, website imagery, and marketing assets. Key achievements: ◆ Awarded “Board Members Choice” recognition for redesign of Music Store platform, achieving a 12% increase in music sales. ◆ Supervised offshore employee design team, coordinating concurrent new projects and existing site upgrades to generate an overall increase in IMVU’s marketing assets from 400 to over 1K per week. ### Web Designer/Tech Support/Network Admin @ Loan Processing Center Jan 2008 – Jan 2009 | Irvine, California, United States Designed and maintained websites and landing pages to improve customer experience, promote offerings, and ensure seamless functionality. Managed network infrastructure to ensure uptime and smooth data flow across the organization. Provided technical support, troubleshooting issues, resolving connectivity problems, and delivering hardware and software assistance. Implemented security measures to protect sensitive financial data, enhancing the company’s digital efficiency and security. LoanProcessingCenter.com was a trusted home loan brokerage dedicated to helping clients access home equity through reverse mortgage programs. ### Senior Web Designer/Developer @ L&A Marketing/Garden of E Jan 2007 – Jan 2008 | Irvine, CA As a web designer and developer, I successfully delivered 5-7 marketing microsites and multiple landing pages monthly, working closely with the sales, marketing, and graphic design teams within a real estate marketing agency. ### Web Designer/Developer @ CodeFire Studios Inc. Jan 2006 – Jan 2006 | Costa Mesa, CA ### Web Designer/Developer/Hardware QA Technician @ AuraGen Technologies Inc. Jan 2005 – Jan 2006 | Costa Mesa, CA ### Web Designer/Tech Support/Network Admin/QA Tech @ ComputerGiants.com, Inc. Jan 2001 – Jan 2005 | Irvine, CA ## Education ### Certification in User Experience Design General Assembly ### User Experience Design American Graphics Institute ### Certification in Graphic Design & Multimedia Wolden Multimedia Institute ### Web Design & Development Irvine Valley College ## Contact & Social - LinkedIn: https://linkedin.com/in/ngarciadesign - Portfolio: https://nickgarcia.design --- Source: https://flows.cv/nickgarcia JSON Resume: https://flows.cv/nickgarcia/resume.json Last updated: 2026-04-13