# Nick Kassebaum > Product Designer Location: Brooklyn, New York, United States Profile: https://flows.cv/nickkassebaum I'm a strategic product designer, and I design innovative web and UI solutions to elevate user-centric design and amplify campaign success for brands and agencies. ⚡️About Me ⚡️ • 10+ years working as a digital designer • Expert visual designer of websites, brand campaigns, ecommerce systems, applications and much more • Primarily works with early-stage startups and agencies • Multifaceted creator -video editor, entertainment asset designer, content creator • Passionate about new design technology and "no-code" solutions I've been a digital designer for the last 10+ years working both as a freelancer and as an in-house designer for agencies. I have held senior design positions at some top New York agencies and worked on projects that led to campaign success and met client needs. Outside of design, I’m passionate about skateboarding, cycling and dance music. UI/UX SKILLS: Web & Mobile Design (iOS & Android) Responsive Design Prototyping Animation Wireframing Iconography Information Architecture Typography Style Guides Color Theory Storyboards User Research User Personas User Stories User Flows Usability Testing Applications: Framer Figma Miro Zeplin Adobe Creative Cloud ⚡️Clients & Achievements⚡️ Through my work as a senior visual designer, I have worked on projects for Microsoft, Goldman Sachs, Party City, Con-Ed, Nielsen, Resy and many more top companies. I have helped these companies achieve success through marketing campaigns and digital property creation. Find me online Dribbble - https://www.dribbble.com/nkassebaum Website - https://www.nkassebaum.com Behance - https://www.behance.net/nkassebaum Twitter - https://twitter.com/nkassebaum_ ## Work Experience ### User Experience Designer @ Xfinity Creative Jan 2024 – Present | New York, United States Updating and contributing to in-use internal design systems, brand design work, foundational design guidance for ad creatives and more to support the Xfinity Creative team ### Senior Product Designer @ Freelancing Jan 2023 – Present | Brooklyn, New York, United States As a Visual Designer with a strong focus on front-end UI design, my expertise lies in creating visually captivating and highly effective digital experiences. My designs extend beyond aesthetics, aiming to drive increased conversions and engagement. Leveraging my creativity and a keen eye for detail, I specialize in crafting compelling landing pages and user interfaces that not only capture the essence of a brand but also optimize user flows for maximum user satisfaction. My adaptability and problem-solving skills shine when collaborating with cross-functional teams to enhance product interfaces, ensuring a seamless fusion of form and function. By consistently maintaining brand consistency and employing storytelling techniques, I've contributed to elevating user engagement and, ultimately, the success of the products I've been involved with. ### UI/UX Designer @ Goldbelly Jan 2023 – Jan 2024 | New York, United States - Identified and executed UI/UX design updates to the consumer facing website that increased on-site conversion rates throughout high-intent business quarter - Worked with Figma and an existing Design System - Worked with marketing team in creation and editing of marketing assets ### Senior Visual Designer @ THE CHARLES Jan 2022 – Jan 2023 | New York, United States As a Senior Visual Designer, my responsibilities encompassed the creation of visually compelling design solutions aligned with client objectives. I collaborated closely with clients, conducted design research to stay current with industry trends, and communicated my ideas effectively through interactive prototypes and wireframes. My role involved not only designing websites, mobile apps, using Figma and design systems, components and technical Figma organization. I managed multiple projects concurrently, meeting deadlines and presenting design concepts to clients, all while mentoring junior designers and contributing to client pitches to showcase our agency's creative expertise and commitment to excellence in design. ### UI/UX Designer @ VeroSkills Jan 2020 – Jan 2022 | New York City Metropolitan Area As a UI/UX Designer at VeroSkills, I held a multifaceted role in crafting a cohesive user experience for our website and overall software. I conducted extensive user research to understand our target audience's needs and preferences, shaping our design decisions accordingly. Collaborating closely with the development team, I created intuitive and visually engaging user interfaces that ensured a seamless user journey. My responsibilities also included wireframing and prototyping to visualize and iterate on design concepts, as well as usability testing to refine and enhance the user experience. In this dynamic environment, I played a pivotal role in maintaining brand consistency and ensuring that our digital products were not only aesthetically pleasing but also functionally robust, contributing to our startup's success and growth. ### Senior Visual Designer @ Code and Theory Jan 2021 – Jan 2022 | New York, New York, United States As a Senior Visual Designer, my responsibilities encompassed the creation of visually compelling design solutions aligned with client objectives. I collaborated closely with clients, conducted design research to stay current with industry trends, and communicated my ideas effectively through interactive prototypes and wireframes. My role involved not only designing websites, mobile apps, using Figma and design systems, components and technical Figma organization. I managed multiple projects concurrently, meeting deadlines and presenting design concepts to clients, all while mentoring junior designers and contributing to client pitches to showcase our agency's creative expertise and commitment to excellence in design. ### Marketing Designer @ Resy Jan 2019 – Jan 2019 | New York, United States Resy is a software company that handles restaurant reservations. My contribution to them was a set of template designs to be executed in Hubspot explaining their b2b offering, as well as a set of secondary landing page templates. I chose the visuals based on their banding and I designed the pages in a way that were explanatory and evoked a sense of exploration by the user to learn more. ### Marketing Designer @ Nulab Jan 2019 – Jan 2019 | New York City Metropolitan Area Nulab is a Japanese software company that makes project management tools, such as a chat program and a kanban chart tool. My contribution for them was designing a number of new pages for their softwares websites, landing pages for lead generation campaigns and illustrations for social and display ads. I chose the visual format I did in order to clearly explain our value proposition while making clean comparisons to competitor products, within our brand guidelines. ### Marketing Designer @ Newsela Jan 2019 – Jan 2019 | New York, United States Newsela is an education-software company. I designed a single landing page and email campaign to be used on recurring signups. I created a set of custom illustrations to be used and A/B test versions of the page. The project was created and launched in one work-week. I chose the style that I did because it expanded on their illustration library and matched the rest of their marketing pages. ### Web Designer @ Formulytic Jan 2018 – Jan 2018 | New York, United States Formulytic is a lead generation agency that specializes in Hubspot. I worked with their founder to identify some pain points in their old website and redesign to speak to those. We reorganized their services pages and redesigned the visuals of the entire site. I developed the website using Wordpress and integrated with Hubspot lead gen and CRM plugins. I created a set of custom illustrations for this project as well. My design choice for it was illustration based, with smooth background elements, strong typography and an overall orange appearance, as was their already established branding. ## Education ### Creative Advertising Virginia Commonwealth University ## Contact & Social - LinkedIn: https://linkedin.com/in/nick-kassebaum - Portfolio: https://www.nkassebaum.com - Dribbble: https://www.dribbble.com/nkassebaum --- Source: https://flows.cv/nickkassebaum JSON Resume: https://flows.cv/nickkassebaum/resume.json Last updated: 2026-03-29