AI copilot, user onboarding, product-led-growth (PLG) across web, desktop, mobile, and admin portal.

Managed design production across the company’s mobile gaming portfolio while also leading the recruitment and mentoring of new designers, building a high-performing and collaborative design team.

Led UX design and UI production within an agile/scrum workflow, delivering visually engaging and intuitive mobile gaming apps used by millions of players worldwide.

Focused on aligning design decisions with business goals—driving higher engagement, improving retention, and increasing in-app purchases to support overall revenue growth.

Managed UX and UI design for multiple mobile gaming titles, aligning strategies with business goals to boost engagement and retention. Developed information architecture, interaction flows, and visual concepts that improved user experience and supported revenue growth. Produced prototypes and design deliverables to ensure smooth implementation and on-time delivery.