# Nicky Guan > Product Design in Tech | MBA @ University of Illinois Urbana-Champaign Location: San Francisco Bay Area, United States Profile: https://flows.cv/nickyguan Nicky is a business-minded product designer who crafts engaging digital experiences by blending market research, growth strategies, psychology, and economic goals into customer-focused solutions. With experience at leading innovative companies across diverse industries—including tech, finance, gaming, and advertising—Nicky focuses on aligning design strategies with business objectives to deliver impactful results. Visit website at https://www.nickyguan.com/ ## Work Experience ### Staff Product Designer, SaaS Enterprise Solution @ RingCentral Jan 2021 – Present | Belmont, CA AI copilot, user onboarding, product-led-growth (PLG) across web, desktop, mobile, and admin portal. ### Product Design Lead, Finance @ Western Union Jan 2018 – Jan 2021 | San Francisco, California, United States • Led product design for Western Union’s self-service kiosk solutions, driving measurable increases in conversion and revenue. • Optimized Western Union’s web and mobile experiences, contributing to significant growth in digital engagement and transactions. • Gamified the Western Union loyalty rewards program, resulting in a substantial lift in membership conversions. • Played a key role in defining and developing Western Union’s first Design System, establishing a scalable and consistent foundation across all products. ### Product Design Lead (UX Manager), Entertainment @ GREE, Inc. Jan 2016 – Jan 2017 | San Francisco, California, United States Managed design production across the company’s mobile gaming portfolio while also leading the recruitment and mentoring of new designers, building a high-performing and collaborative design team. ### Product Design Lead, Mobile Gaming @ Pocket Gems Jan 2014 – Jan 2016 | San Francisco, California, United States Led UX design and UI production within an agile/scrum workflow, delivering visually engaging and intuitive mobile gaming apps used by millions of players worldwide. Focused on aligning design decisions with business goals—driving higher engagement, improving retention, and increasing in-app purchases to support overall revenue growth. ### Lead UX Design Consultant, Entertainment @ Kiwi, Inc. Jan 2013 – Jan 2014 | Palo Alto, California, United States Managed UX and UI design for multiple mobile gaming titles, aligning strategies with business goals to boost engagement and retention. Developed information architecture, interaction flows, and visual concepts that improved user experience and supported revenue growth. Produced prototypes and design deliverables to ensure smooth implementation and on-time delivery. ### Lead UX & UI Designer, Entertainment @ DeNA Jan 2012 – Jan 2013 | Vancouver, Canada Area • Led UX design for multiple IP game titles, collaborating directly with clients and offshore teams to incorporate feedback and explore technical opportunities that aligned with business goals, driving player engagement and monetization. • Promoted to design lead within five months for consistently delivering high-impact designs that supported game performance objectives. • Onboarded and trained junior designers, fostering team growth and ensuring alignment with project and business targets. ### Senior UX & UI Designer, Entertainment @ DeNA Jan 2012 – Jan 2012 | Vancouver, Canada Area ### UX & UI Designer, Social Gaming @ Clipwire Games Jan 2011 – Jan 2011 | Toronto, Canada Area Collaborated closely with cross-functional teams to optimize workflows and enhance the mobile user experience for multiple slot machine games on Facebook, aiming to increase player retention and engagement metrics. ### Interaction Designer, E-commerce @ Elite Email Jan 2011 – Jan 2011 | Toronto, Canada Area • Played a pivotal role in every aspect of the product development process, from brainstorming to ensuring that developers deliver the specified user experience, aligning with business objectives to enhance user satisfaction and drive conversions. • Collaborated with the creative director to develop user personas and context scenarios, informing design decisions that support targeted marketing strategies. • Responsible for creating wireframes, mockups, and prototypes, as well as coding HTML/CSS for the company’s home site, contributing to improved usability and a cohesive brand experience that supports overall business growth. ### Interaction Designer, Advertising @ Gala Toronto Travel Centre Inc. Jan 2010 – Jan 2010 | Toronto, Canada Area • Developed innovative marketing strategies and managed various internal projects, including the design of print collateral and web production, aimed at increasing brand visibility and driving sales. • Created a new brand identity that contributed to a 100% increase in sales, directly supporting the company’s revenue growth objectives. • Enhanced the company’s web presence by redesigning the official site and related advertising materials, resulting in improved user engagement and higher conversion rates. ### Interaction Designer, Advertising @ Fongda Times Media Ltd Jan 2009 – Jan 2010 | Toronto, Canada Area • Initially recruited as a graphic designer, transitioned into interaction design within a month, quickly mastering the product development process to enhance design effectiveness. • Responsible for creating a variety of marketing materials, including websites, posters, flyers, and signs, to support brand awareness and drive customer engagement. • Led visual design projects, earning a reputation for excellence among major clients and consistently delivering high-quality products that meet customer satisfaction goals. • Developed strong customer relationships, contributing to client retention and repeat business, ultimately supporting the company’s growth objectives. ## Education ### Master of Business Administration in Merger and Acquisition University of Illinois Urbana-Champaign Jan 2025 – Jan 2027 ### Master of Digital Media in Interaction Design The University of British Columbia ### Bachelor of Arts (Honours) in Double Major in Digital Media and Economics McMaster University ## Contact & Social - LinkedIn: https://linkedin.com/in/nickyguan --- Source: https://flows.cv/nickyguan JSON Resume: https://flows.cv/nickyguan/resume.json Last updated: 2026-03-30