# Nico Garcia

> CEO, Great.co

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/nicogarcia

Founder at Great.co
A global design branding & web design agency
Visit https://great.co

Let's chat.

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Ai, GenAI, agentic ai, generative AI, LLM, ML, Fintech, Wealthtech, Banking, Neo bank, senior, product design, ux architecture, AI system, system thinking, interaction design, product strategy, motion, roadmap, design leadership, freelance designer, design freelancer, consultant, prototyping, UI/UX, app design, web design, san francisco, startups, figma, design systems, prototyping

## Work Experience
### Founder @ Great.co
Jan 2025 – Present | San Francisco Bay Area
• We are a global branding and web design studio for AI startups 
• Visit Great.co

### Senior Product Designer @ WhatsApp
Jan 2022 – Jan 2023 | San Francisco, California, United States
• Led and delivered design 0 to 1 projects of large and ambiguous scope
• Played a critical role in helping setting the goals, vision and product direction for the team.
• Turned conceptual ideas into something useful and valuable for our 2 billion-plus users.
• Designed flows and experiences that simplify and distill down complex actions into usable interfaces.
•  Design new experiences or layouts that evolve and define visual systems.
• Contribute to strategic decisions around the future direction of WhatsApp products such as Whatsapp Business and other soon-to-be-launched products.

### Senior Product Designer @ Fast
Jan 2021 – Jan 2022
• Led the whole consumer-facing product for Fast, Fast Checkout, Checkout Experiences and more.
• Designed projects from end-to-end; translating quantitative and qualitative insights into high-quality experiences.
• Designed product experiences, from low-fidelity wireframes/flows to deliverable pixel-perfect visuals.
• Built and tested prototypes to guide iterations of designs.
• Acted as an advocate for user-centered thinking, setting user experience vision and working collaboratively with the product, engineering, and business teams.

### Product Designer @ Facebook
Jan 2012 – Jan 2014 | Buenos Aires, City of Buenos Aires, Argentina
• Facilitated project brainstorms and generated creative concepts for stakeholders
• Partnered with the product team to identify product features and functionality related to business objectives
• Came up with new creative design proposals using storyboards, process flows and creative prototypes reaching 1 million people every month


## Education
### Disruptive Strategy
Harvard Business School

### Master's degree in Digital Transformation & Business Development
Universitat de Barcelona

### Bachelor of Arts - BA in Advertising
Universidad de Palermo


## Contact & Social
- LinkedIn: https://linkedin.com/in/nxco
- Portfolio: https://great.co

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Source: https://flows.cv/nicogarcia
JSON Resume: https://flows.cv/nicogarcia/resume.json
Last updated: 2026-04-13