# Nicolas H.

> Lead UX Designer at Macy’s & Bloomingdale’s

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/nicolash

Nicolas Hung is an Information Architect (IA) and User Experience Researcher (UXR) professional. He is passionate about intensively questioning the “why” of problems and understanding the system-wide implications of solutions. These skills allow projects to: Focus on the real causes of issues, move faster with clearer goals, and create meaningful seamless user experiences.   
 
His areas of expertise include: Analysis of business and marketing goals, quantitative and qualitative research, data synthesis and trend finding, design thinking and co-creation, omni-channel strategy, workflows and sitemaps, prototyping, and functional specification documentation.
 
Nicolas holds a master’s degree in Human Computer Interaction and a bachelor’s degree in Architecture from the University of Michigan, Ann Arbor. He is also an active member in Stack Overflow, where he advises other professionals with all matters regarding user experience.

## Work Experience
### Lead UX Designer, Product Details, Information Architecture @ Macy's
Jan 2025 – Present | New York, United States

### Lead UX Researcher, Product Details, Information Architecture @ Macy's
Jan 2022 – Jan 2025 | New York City Metropolitan Area
Leading UX Research for Product Detail Pages + parallel products and services including:
- Core Product Details
- User Generated Content
- Outfitting
- Category Customizations
- Personalization
- Add Ons & Protection Plans
- Navigation Information Architecture

### Senior UX Researcher, Emerging Products and Immersive Experiences @ Macy's
Jan 2022 – Jan 2022 | New York, United States
I led the UX Research for immersive products, tools and experiences woven throughout the existing customer journey. Initiatives include:
- Live Video Shopping
- Fragrance Recommender
- Virtual Stylist
- Macy's Style Crew
- Outfitting
- Subscriptions

### Senior UX Researcher, Search Experience @ Macy's
Jan 2021 – Jan 2022 | New York, United States

### UX/UI Mentor @ Springboard
Jan 2021 – Present

### Senior UX Designer @ Blue Fountain Media
Jan 2021 – Jan 2021 | New York, New York, United States

### UX Designer @ SocialKit
Jan 2020 – Jan 2020
Defining user flows and micro-interactions for a facial modification selfie app.

### Senior Information Architect @ Blue Fountain Media
Jan 2017 – Jan 2019 | New York, New York

### Information Architect @ Blue Fountain Media
Jan 2015 – Jan 2017 | Greater New York City Area
Identified user requirements by researching and analyzing user
needs, preferences, objectives, and working methods; studying
how users consume content, including data categorization and
labeling; meeting with focus groups.

Organized information by translating user behavior into media
structure and elements; crafting interactive experiences;
producing workflow diagrams, user scenarios, flowcharts, and
storyboards; preparing interaction specifications, navigation rules,
organization of information, and site maps.

Validated information delivery by developing and completing
usability test plans; evaluating traffic patterns and studying user
feedback.

Updated company knowledge by tracking research regarding web
design and usability; participating in educational opportunities;
reading professional publications; participating in professional
organizations.

### User Experience Designer Intern @ Pixable
Jan 2013 – Jan 2013
Aligned company interests with those of users to derive use case scenarios.

Designed experience/interface resulting in the increase of Contactive's caller recognition accuracy.

### Architect Intern @ CetraRuddy
Jan 2012 – Jan 2012
Assisted in the creation of multi-million project bid in the heart of Manhattan.

Drafted luxury residence building plans, sections and construction details.

### Marketing Intern @ H. C. Chen Architects and Associates
Jan 2009 – Jan 2009
Catalogued and redesigned firm portfolio and identity.

Generated mood boards through on-site research and observation for multi-million dollar bid.


## Education
### Master's degree in Human Computer Interaction
University of Michigan - School of Information

### Web Developer
OpenClassrooms

### Bachelor of Architecture (B.Arch.) in Architecture
University of Michigan


## Contact & Social
- LinkedIn: https://linkedin.com/in/nicohung
- Portfolio: http://nicohung.github.io
- Portfolio: https://ux.stackexchange.com/users/80407/nicolas-hung?tab=profile

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Source: https://flows.cv/nicolash
JSON Resume: https://flows.cv/nicolash/resume.json
Last updated: 2026-03-29