Helped build and lead a high performing global Design team, defining the future of art under Facebook's Visual Systems. I ensured the strategic vision of the program was implemented in all design disciplines. Collaborated with cross-functional teams, I drove innovation and creativity in design processes, ultimately enhancing user experience and brand identity through cutting-edge design solutions.

• Spearheaded initiatives to enhance user experience and brand identity through cutting-edge design solutions.

• Collaborated with cross-functional teams to drive innovation and creativity in design processes.

• Optimized the operational efficiency by establishing efficient workflows for design, presentation, sign-off, production, and documentation, and ensured timely delivery of projects while aligning the organizational priority.

• Established KPIs and measurement matrix to optimize operational efficiency.

• Cultivated collaborative relationships with XFN teams to support design initiatives.

• Strengthened culture and community through creativity and innovation.

Implemented and helped shape a holistic vision and creative strategy across all design channels to ensure a unified vision of Meta. Established strong collaboration with XFN and partnered to operate at the highest efficiency.

• Provided creative direction and oversaw design quality and continuity across all design spaces for a global audience.

• Introduced holistic design strategy and refined design standards by articulating clear design direction for cultural moments and evergreen photoshoots.

• Established strong collaborative relationships with other product teams (Instagram, Whatsapp) by streamlining project workflow ensuring delivery of high quality, timeliness and budgetary goals.

• Managed external consultants including freelance designers and the agencies.

• Actively contributed to a culture of innovation, excellence and accountability in and out of the organization.